Lalaloopsy, Slugterra at Burger King
Burger King restaurants and MGA Entertainment (MGAE) announced a deal for a global promotion featuring MGAE’s Lalaloopsy accessories. Burger King restaurants will feature Lalaloopsy accessories in Kids’ Meals globally May 7–June 21, 2015.
Girls will receive one of the following sweet-themed items inside Kids’ Meal bags: Jelly Wiggle Jiggle Locket Necklace, Bubble Smack ‘N’ Pop Compact, Jewel Sparkles Hair Combs, or Pickles B.L.T. Sound Clip.
In a separate announcement, Burger King restaurants and DHX Brands, the dedicated brand management and consumer products arm of DHX Media, announced a deal for a global promotion featuring DHX’s boys’ action property Slugterra. Boys will have four different Slugterra toys to collect.
Slugterra was created by Vancouver-based animation studio Nerd Corps Entertainment, which was recently acquired by DHX Media Ltd.
Car and Driver, Argento Expand Deal
On behalf of Hearst Publications, The Joester Loria Group has brokered a deal to expand the Car and Driver automotive accessories program with Argento SC. Car and Driver and Argento SC will build off of the successful launch of Car and Driver-branded car care accessories by extending and expanding their licensing agreement. This deal will now include new categories such as automotive cleaning supplies, garage organization items, and pet products for automotive use.
KISS Pinball Machines
Stern Pinball, Inc., and Epic Rights, KISS’ global licensing agent, jointly announced the availability of a new line of Pro, Premium, and Limited Edition KISS pinball machines.
PercyVites Signs Max & Ruby, Monster Jam
PercyVites has acquired the digital party product rights to the Max & Ruby brand in a licensing deal with Nelvana Enterprises. The arrangement allows PercyVites to develop a digital party product line around the Max & Ruby franchise by combining various clips of the animated series and integrating celebration details and photos to create personalized digital party invites and thank you notes.
The children’s brands will be joining PercyVites’ portfolio of children’s licenses that includes Arthur, Caillou, and Johnny Test.
In a separate licensing agreement PercyVites also acquired the digital party product rights to the Monster Jam brand in a licensing deal with Feld Entertainment, Inc. The new product from PercyVites captures the excitement of Monster Jam and features various clips from the live events.
Both properties will be available when the redesigned website launches later this month.
Minions from CandyRific
CandyRific announced that the company has been granted rights to produce candy novelties based on Universal Pictures and Illumination Entertainment’s Despicable Me global film franchise, including the upcoming prequel Minions, opening in theaters July 10, 2015. The licensing agreement was awarded by Universal Partnerships & Licensing. CandyRific will launch three novelties: Minions Light and Sound Talker, Minions Spin Pop, and Minions Candy Character Fan.
Radz Candy, Shopkins in Deal
Radz Brands has signed a deal with Shopkins to feature four of the most popular Shopkins characters—Snow Crush, Strawberry Kiss, Bubbles, and Lolli Poppins—on candy dispensers. Each Shopkins dispenser comes with a mini character poster and a pack of Radz candy.