Little Tikes Named Master Toy for Moonbug’s Little Baby Bum
Little Tikes, which has traditionally declined licensing deals, has been named the new master toy partner for Moonbug’s digital IP, Little Baby Bum.
Baby Alive Adds First Talking Boy Doll and More
Hasbro’s Baby Alive unveiled two new dolls, launching for fall, that are more diverse, emotive and interactive.
Season 4 of PBS Competition Series ‘Make48’ Revealed: The Toymaker Challenge
Design Edge president Matt Nuccio will assist in the upcoming season of Make48: The Toymaker Challenge.
Funrise Reveals Fart-Fueled Toy Line, Fart Ninjas
Funrise announced a new toy line of collectible farting figures called Fart Ninjas.
LEGO Jurassic World: Legend of Isla Nublar Toys, Series Announced
Universal Brand Development and the LEGO Group announced an expansion to LEGO Jurassic World toys and content new building sets assortment inspired by an all-new, animated mini-series, LEGO Jurassic World: Legend of Isla Nublar. Following the adventures of Claire, Owen and fan-favorite dinosaurs seen in the 2018 animated specials, LEGO Jurassic World: The Secret Exhibit, this new mini-series runs 13 episodes and will debut later this year. Set…
WowWee Debuts Pixie Belles, Largest UNTAMED Character Yet
WowWee unveils new products and brand extensions at the North American International Toy Fair, including its debut of new interactive pets, Pixie Belles and UNTAMED Legends Dragon.
As Kids’ Content Gets Shorter, Strategy Gets More Complex
As short-form content continues to be a go-to piece of the puzzle for kids’ entertainment, lending itself well to how kids are watching, we take a look at the overall state of kids entertainment and the complex strategy to finding success.
Jakks Debuts Godzilla Toys
JAKKS Pacific, in collaboration with Toho and Legendary Entertainment, announced the global launch of its new line of Godzilla toys inspired by Warner Bros. Pictures’ and Legendary Entertainment’s Godzilla: King of the Monsters, hitting theaters May 31, 2019.
Star Wars Lightsaber Academy Revealed
Hasbro’s new Star Wars Lightsaber Academy Interactive Training System lets kids train to become a lightsaber master