Licensing News
Polly Pocket Brand Ambassador Sky Brown Proves Tiny is Mighty
Top pint-sized skateboarder Sky Brown is a new global brand ambassador for Mattel’s Polly Pocket.   Embodying the brand’s message that Tiny is Mighty, the 10-year-old skateboarder is one of the youngest girls to compete and medal at a professional skateboarding competition. Sky Brown challenges the status quo and encourages other young girls to do the same—just like Polly Pocket.   Last year, Mattel re-introduced Polly Pocket in its original…
Licensing New Product
Crawford the Cat Gets Activity Book
In the Sports Zone created the first Crawford the Cat Activity & Coloring Book.   Through a deal inked with the children’s educational brand, In the Sports Zone developed an activity book targeted for kids ages 4-7.   The activity book includes 48 full-color pages of content including educational games, puzzles, drawing, coloring, and more. The paperback activity book retails for $12.99 and is sold on Amazon.   “In the…