KidSource’s Beau James is Dead, Honored with ASTRA Lifetime Achievement Award
Beau James, a 40-year veteran of the toy industry, has died. He received the 2019 ASTRA Lifetime Achievement Award shortly before his passing.
Polly Pocket Brand Ambassador Sky Brown Proves Tiny is Mighty
Top pint-sized skateboarder Sky Brown is a new global brand ambassador for Mattel’s Polly Pocket. Embodying the brand’s message that Tiny is Mighty, the 10-year-old skateboarder is one of the youngest girls to compete and medal at a professional skateboarding competition. Sky Brown challenges the status quo and encourages other young girls to do the same—just like Polly Pocket. Last year, Mattel re-introduced Polly Pocket in its original…
Crawford the Cat Gets Activity Book
In the Sports Zone created the first Crawford the Cat Activity & Coloring Book. Through a deal inked with the children’s educational brand, In the Sports Zone developed an activity book targeted for kids ages 4-7. The activity book includes 48 full-color pages of content including educational games, puzzles, drawing, coloring, and more. The paperback activity book retails for $12.99 and is sold on Amazon. “In the…