Tetris Goes Kawaii with Hello Kitty
Sanrio and Tetris announced a multi-year partnership to collaborate on games and merchandise. Their first entry brings Tetris and many of the Sanrio characters together in a new online game set to debut June 3. In addition, the companies will introduce a new co-branded style guide at Licensing Expo, June 4-6 in Las Vegas, which will be available for interested licensees worldwide, in categories such as apparel, cosmetics, stationery…