Award-winning global independent animation studio ZAG announced that since opening its first Latin American office in Mexico City, Mexico–just six months ago–over thirty new licensees, retailers and various promotional partners have come on board to partner with the company’s flagship brand, Miraculous – Tales of Ladybug & Cat Noir. The announcement was made by Julian Zag, EVP Global Operations and Head of Consumer Products.
Kilburn Live, a global market leader in branded live entertainment, has revealed a partnership with Mattel, Incorporated for a new upcoming immersive attraction – World Of Barbie. Created alongside the leading global toy company, the interactive exhibition will allow fans the unique opportunity to step directly into Barbie’s inspiring world where they can explore her iconic Dreamhouse, walk down her neighborhood streets into various interactive rooms, and even sit in her one-and-only, life-sized Camper Van, fabricated by the team at West Coast Customs.
Surge Licensing, an entertainment IP development company that grows brands into multi-platformed entertainment and product licensing programs, has signed TOMY—a global market leader in innovative pre-school toys—as the global master toy partner for Diane Alber’s A Little SPOT book series, a market leader in social emotional learning content that parents, teachers, and children look to for compelling characters and experiences.
THQ Nordic and MGM have announced plans to bring the classic Are You Smarter Than A 5th Grader? franchise to Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S, as well as PC later this year. The game is in development with THQ Nordic-owned studio Handy Games. Developed by Massive Miniteam, the game will be published by THQ Nordic subsidiary HandyGames. The original Are You Smarter Than A 5th Grader? game show ran for five successful seasons on FOX Primetime and averaged 20 million viewers a week in its first season. That success was accompanied by 300 original episodes for syndication. The format remains incredibly relevant today, having been produced in more than 70 countries around the world, and enjoying success across multiple platforms including a YouTube channel and Podcast.
BBC Studios, distributor and licensor for the Emmy Award-winning international preschool sensation Bluey, has appointed Tycoon as its licensing agent for South and Central America, helping to further extend the footprint of the global hit throughout the region.
Licensing International has announced a partnership with BetterHelp, offering a new series of benefits available to members just in time for Mental Health Awareness Month, which takes place in May.
Falcon’s Beyond Global, LLC a trailblazing, global entertainment company that specializes in intellectual property (IP) creation and expansion, will showcase multiple proprietary technologies at the 2022 Licensing Expo, May 24-26, 2022, in Las Vegas.