ZURU X-Shot Skins Blasters
News
Zuru Launches All-New X-Shot Blaster Skins with Immense Detail

X-Shot has developed a new suite of X-Shot blaster skins so that kids and kids-at-heart can have more customized fun when dueling or making an attempt to set an air-blasting record. Created with Piezo electronic printing, a technology ZURU has been developing for over 3 years, each X-Shot Skins blaster holds a unique design that brings incredible detail to life. The new suite of blaster skins features artwork inspired by zombies, sticker-mania, street art, video and comic book art, and more. Players simply choose a skin and let their imagination run wild.

Play it Forward Mattel Logo
Events News
Mattel Holds Play it Forward Global Volunteer Week for 2022

Throughout last week, Mattel held its annual Play it Forward Global Volunteer Week. From toy donations to beautification projects and even the construction of homes, Play it Forward provides Mattel employees around the world with opportunities to support the communities in which they live, work, and play. Mattel’s purpose is to empower the next generation to explore the wonder of childhood and reach their full potential, and the Play It Forward initiative gives the team a chance to further immerse ourselves in that purpose by directly engaging with local communities to serve children and families alongside colleagues.

Giratina Lost Origin Sword and Shield Pokemon
Gaming News
New Pokémon Trading Card Game: ‘Sword & Shield – Lost Origin’ Expansion to Mark the Return of the Lost Zone Gameplay Mechanic

The Pokémon Company International has announced the latest expansion for the best-selling Pokémon Trading Card Game, Sword & Shield—Lost Origin, available starting Sept. 9, 2022, at participating retailers around the world.

Foodie Mini Brands Zuru 5-Surprise
Licensing News
All-New 5 Surprise Foodie Mini Brands Serves Up Miniature Favorites from Subway, Sonic, TGI Fridays, Carl’s Jr, White Castle, and More

Award-winning global toymaker ZURU is serving up an all-new Foodie line as the latest installment of its massively successful 5 Surprise Mini Brands range. The new release features the first-ever collection with more than 50 miniature versions of fast-food favorites. Fans of Carl’s Jr., Subway, Sonic, TGI Fridays, White Castle and more will soon get to unwrap, peel and reveal perfectly petite versions of the foods they love. Inside Foodie Mini Brands capsules, surprises will include subs, buffalo wings, burgers and sliders, curly fries, whimsical shakes, a corndog streaming with mustard, and a slab of glazed ribs.

Ape-Opoly Bored Ape
News
Imagination Gaming Partners With Bored Ape Community to Launch ‘Ape-Opoly’ Game

Imagination Gaming, Incorporated, a global gaming and entertainment company built on creating innovative gameplay experiences for the whole family, has announced the launch of Ape-Opoly, the first ever Bored Ape and NFT-themed board game in collaboration with Global Merchandising Services.

Craft-tastic PlayMonster
News
PlayMonster Debuts New Craft-tastic Nature Series for Summer Exploration

PlayMonster embraces outdoor exploration and crafting in 2022 with the new Craft-tastic Nature line. Families can embark on immersive craft experiences using simple crafting prompts and natural ingredients along with the supplied materials to reveal magical projects that can be displayed at home. The collection includes eight unique crafting projects, for families and kids ages 4 and up. This line launches exclusively at Michaels stores across the US and on Michaels.com.

kids2-rebrand Summer Infant
News
Kids2 Officially Acquires Summer Infant, Creating Powerhouse of Parenting Solutions

Kids2, a global company that designs holistic solutions to help early-stage parents and families, has announced the acquisition of Summer Infant, a leader in premium infant and juvenile products. Summer Infant, which includes SwaddleMe, joins the Kids2 Group umbrella of entities, including renowned brands Baby Einstein, Ingenuity, and Bright Starts.

Infinity Games Table the Op Arcade1Up
Licensing News
Arcade1Up Partners with The Op to Bring Iconic Board Games and Puzzles To the Best-Selling Infinity Game Table

Arcade1Up, the leader in at-home retro gaming entertainment, has announced a partnership with The Op (Usaopoly), a leading publisher of best-selling board games and puzzles, to bring some of their most popular games to Arcade1Up’s Infinity Game Table, the leading hybrid tabletop gaming device. The partnership marks the first time The Op’s iconic games will be available in a digital format and will expand the Infinity Game Table’s fast-growing library of 78 games and activities. Games from The Op are expected to be available later this year.