Peeky Pops
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TOMY International Arrives at Dallas Toy Fair with New Owned Peeky Pops and YumiAmi IPs

TOMY International has introduced two new owned properties, Peeky Pops and YumiAmi, that come available in fall of 2023. YumiAmi, developed in-house by the US brand design team, brings more diversity into the TOMY toy line. The five soft and sweet dolls, who come from varied cultural backgrounds, are designed for children three to five years old and will come packaged with a book and sold as a gift set. In a partnership with Cottage Door Press, each book will be paired with their respective doll and promote learning about and embracing each other’s cultures. The line, available in July of 2023, was designed with the toy specialty channel in mind and will retail for $29.99 a set.