Racoon tycoon
Racoon Tycoon Hits Store Shelves in Time for Holiday 2022

Earlier this year, when University Games acquired Forbidden Games, the deal included Racoon Tycoon, an elegant tabletop strategy game designed with a vintage art appearance. Raccoon Tycoon, a successful game in the hobby channel, has just the right amount of “next-step” complexity to allow casual players to commit to a strategic game play experience. “It’s the perfect entry to strategy games,” explained Craig Hendrickson, SVP of Product Development. “Raccoon Tycoon is the type of super-fun group game that goes beyond a simple game of luck to a game of player choices and variable outcomes. That secondary level of player decision making gives each turn new options and excitement.”

Popeye Von Dutch
Licensing News
Von Dutch Teams Up with Popeye and The SeaCleaners for Custom Collection

Hollywood heritage brand, Von Dutch, is proud to announce its partnership with fellow pop-culture icon Popeye for a custom apparel collection in support of ocean-cleanup organization, The SeaCleaners. This collection aims to highlight one of the most influential comic characters in the world and support the organization’s mission as they fight for a pollution-free ocean. Made famous by top-celebrities in the 2000s era, Von Dutch is back and more popular than ever featuring nostalgic, one-of-a-kind styles and fashion-forward designs. With this first ever collaboration, the brand is hoping to expand their philanthropic efforts and help spread awareness for important causes.

Segway Logo Walmart Toyland Holiday Event 2022
Events News
Walmart Toyland Event Hosts Segway GoKart Pro and Electric Scooter Test-Drive

Segway will showcase its products at the annual Walmart Toyland holiday event, in Bentonville, Arkansas, on November 11th, 2022. Segway will be among many vendors exhibiting products to the estimated 30,000 attendees. Bentonville is home to the headquarters of Walmart, and many attendees will be affiliated with the mega-retailer. The one-day event is open to the public, features live music, and will let folks mingle with friends and loved ones in historic Lawrence Plaza. The Segway test drive booth will be located at the southwest corner of Lawrence Plaza.

Papaton Kids
Papaton Kids Scores Top Marks with Customers Online

“This beautiful toy has been racking up parenting and toy-maker awards, and for good reason,” wrote USA Today’s parenting writer Janelle Randazza about Papaton Kids Shadow Theater. It is now the most awarded shadow theater game of all time and sure to make this year’s must-have gift for the holidays for kids ages 3 and up. Hollywood’s famed Academy Museum of Motion Pictures gift shop – who know a thing or two about storytelling – features the award-winning shadow theater kit on its Kids Section shelves. “It’s a beautifully designed shadow puppet set that’s perfect for developing narrative storytelling skills, and it’s just right for family time,” Randazza summarized in her glowing hottest toys roundup last year. Parenting, Parents’ Choice, Tillywig, PAL Award and The National Parenting Center also gave the remarkable light and shadow show two thumbs up. The industry’s top expert, The Toy Insider, most recently gave it its 2022 Top Summer Toy nod.

Shrek x Kiddo
Licensing News
Out of the Swamp – Shrek x Kiddo Blind Boxes Dropping November 2022

All new from the innermost depths of the swamp, the Shrek x Kiddo Collection from award-winning future culture company Mighty Jaxx is now available. This exclusive collection rewinds the clock for Shrek, Donkey and all other fan favorites of the cast, showing us what they looked like during their preschool days and accompanied by play-pretend props! The Shrek x Kiddo collection is now live for sale on MightyJaxx.com. 

Sky Viper Flair Skyrocket
Licensing News
Flair GP to Distribute Skyrocket Toys for UK and Ireland

A raft of exciting new toy and consumer tech brands will come to the UK and Ireland market in 2023 following a new distribution agreement between Flair GP and leading US toymaker, Skyrocket. Joining forces in time for autumn-winter 2023, Flair will become the exclusive distributor of Skyrocket Toys in the UK and Ireland, drawing on its established retail partnerships to bring multiple new and established properties to market. The portfolio of brands includes category-leading Sky Viper Drones, and award-winning interactive plush, My Fuzzy Friends. Julia Cake, UK Country Manager at Flair, said: “Skyrocket is renowned for some of the most exciting and innovative ranges in the US and we’re delighted to be introducing a number of these properties to our portfolio next year. Our customers will be excited to see brilliant brands such as Sky Viper Drones and My Fuzzy Friends in the line-up, and they can also anticipate a brand-new range that will be sure to catch kids’ attention.”

Guilty Gear Strive Arc System Works Firefly
Licensing News
Firefly Brand Management Jumps Into the Action with Arc System Works America

Global licensing agency, Firefly Brand Management has signed with Arc System Works America, Inc (ASW America), the North American Branch of Japan-based Arc System Works Co, LTD, the publisher of Japanese video games to be the licensing agent for their Guilty Gear, Blazblue, Double Dragon and River City/Kunio-Kun series of games. Firefly will commence immediately to represent the popular gaming titles in all categories including but not limited to: apparel, accessories and toys.