UK Toy Retailers Association Names Rainbow High from MGA Doll of the Year 2022 at Toy Industry Awards
MGA Entertainment (MGA) has triumphed at the UK Toy Industry Awards, taking home Doll of the Year Award for its Rainbow High Spring 2022 collection. This marks the fifth consecutive win in the UK Toy Industry Awards for MGA – and the first Doll of the Year win for Rainbow High. Since launching in 2020, Rainbow High – a fashion doll and entertainment brand – has continued to go from strength-to-strength. According to NPD data, Rainbow High was the number one best-selling Fashion Doll YTD 2022 and number three Doll property in the UK YTD December 2022. It was also the No.11 Best Selling Toy for the same period. Rainbow High also has its own animated series on YouTube and Netflix, which has racked up over one billion views worldwide to date.