May 2, 2023 - Page 2 of 2 - aNb Media, Inc.

Schwinn Encourages Kids to Grab Childhood by the Handlebars with ‘Let’s Play Bikes’ Campaign

Unstructured outdoor playtime among kids is drastically declining. A 2022 study by Child Mind Institute reports that the average American child spent only 4-7 minutes per day playing outside, and more than 7 hours per day in front of a screen – despite nearly endless proven benefits that the outdoors can provide kids’ physical and mental health. Now, Schwinn, a brand of Pacific Cycle, Inc, aims to combat this concerning trend by announcing ‘Let’s Play Bikes,’ a new campaign designed to support parents and caregivers in getting kids back outside and off their devices.

PowerTown Wrestling Appoints All American Licensing Management Group as its Licensing Agency of Record

All American Licensing, a leading full-service brand licensing agency, has been appointed by Relativity Worldwide LLC as its exclusive brand licensing agent for PowerTown Wrestling, a line of collectible action figures featuring iconic wrestlers from the past eight decades. The licensing and merchandising program will focus on a broad range of categories including apparel, accessories, games, social expressions, food & beverage, home furnishings and more, with some licensed products to be released as soon as fall 2023.

L.O.L. Surprise! Bubble Surprise Launches in June, Rounding Out Innovatve Portolio of New Toys in First Half of 2023

Global sensation L.O.L. Surprise! from MGA Entertainment (MGA) – one of the fastest growing and largest privately held toy and entertainment companies in the world – has announced the launch of the L.O.L. Surprise! Bubble Surprise line. This exciting new line joins the brand’s highly innovative new releases in the first half of the year that engage kids and kidults, with an acute focus on three categories of play and collectables: exciting and new water/color transformations, strategic licensing partnerships, and reimagined classics.

Licensing News

Brand Central Showcases Iconic Brands, New Services and a Few Surprises at Licensing Expo

Brand Central, a top 10 licensing agency and brand consultancy, is highlighting its roster of clients and its diversity of services at this year’s Licensing Expo in Las Vegas. For the past 22+ years, Brand Central has specialized in brands that drive cultural conversations in the pop culture zeitgeist. A few of the leading CPG brands the agency is featuring include Mars Wrigley’s, portfolio of iconic brands such as M&M’S, Snickers, Twix, Dove, Skittles, Starburst, and Hubba Bubba, as well as Kraft Heinz, which includes beloved brands such as Heinz, Kraft Mac & Cheese, Oscar Mayer, Jell-O, and Kool-Aid – just to name a few. The agency also represents Bimbo Bakeries USA which includes popular brands such as Entenmann’s, Little Bites, Thomas, Boboli and many more, as well as cult favorite food and beverage brands including: Tapatio Hot Sauce, and Yellow Tail wine.

News You're Hired

Sesame Workshop Promotes Whit Higgins to EVP and Head of Global Enterprises

Sesame Workshop, the nonprofit organization behind Sesame Street, has promoted Whit Higgins to EVP and Head of Global Enterprises (formerly the Media and Education Group). Higgins will be responsible for all international and domestic commercially funded business including Distribution, Licensing, Sponsorship, Themed Entertainment, Formal Education, and Digital. He will also continue to oversee the organization’s offices in Europe, China, Japan, and Latin America. Higgins reports to Steve Youngwood, CEO.