Playmates Teenage Mutant Ninja Turtles Mutant Mayhem
News
Playmates Toys Reveals New Toys Based on Seth Rogan’s Upcoming ‘Teenage Mutant Ninja Turtles: Mutant Mayhem’

Coming straight from the sewers, the stable of mutants and villains featured in this summer’s highly anticipated movie Teenage Mutant Ninja Turtles: Mutant Mayhem arrives on shelves June 25, 2023. Playmates Toys, the headquarters for Teenage Mutant Ninja Turtles figures, vehicles, playsets and more, today revealed the authentically decorated and detailed classic mutants and villains, just like in the movie.

Transformers Battle Brooklyn
Events News
Hasbro Hosted Transformers: Battle in Brooklyn Fan Event Ahead of ‘Transformers: Rise of the Beasts’ Premier

On June 3, 2023, Hasbro and Amazon collaborated on a special Transformers: Battle in Brooklyn free fan event in Brooklyn, NY that celebrated the highly anticipated film Transformers: Rise of the Beasts – releasing globally by Paramount Pictures exclusively in theaters on June 9. Thousands of fans lined up to take part in the event’s fun-filled Transformers-themed activities, interactive, shoppable Amazon product displays, and more. Fans took memorable photos and videos in front of the Graffiti-Style Mural from Japanese street artist Dragon76 – showcasing the Transformers brand in a vital, passionate ‘90s art style.

Moose Illumination Despicable Me Minions
Licensing News
Moose Toys’ Licensing Program Expands with a Multi-Year Global Partnership Agreement with Universal for Illumination’s Despicable Me and Minions

Moose Toys, a leading product and marketing innovator in the toy industry, has entered into a global partnership with Universal Products & Experiences as master toy licensee for the world’s most successful animated franchise of all-time, Illumination’s Despicable Me and Minions. Under the new multi-year licensing agreement, the toymaker’s first wave of products will feature an extensive line of action figures, playsets, roleplay and collectibles as well as co-branded toys, including Moose’s Heroes of Goo Jit Zu, for the release of Despicable Me 4. Toys are scheduled to be on shelves late spring 2024 ahead of the film’s theatrical release on July 3, 2024.

Bluey Licensing Partners 1024 x 780 (5)
Licensing News
BBC Studios Kids & Family Adds 30 New Partners for Bluey in North America and Latin America Ahead of Licensing Expo

BBC Studios Kids & Family, distributor and licensor for the hit animated series Bluey, is again adding to its already stellar roster of licensing partners creating product based on the Emmy -winning series that has become a global household favorite. Further building on its notable list of licensing partners are 15 new licensees in the U.S. and Canada and 15 across Latin America. The innovative, imagination-inspiring products, set to debut later this year and 2024, further help kids fully immerse themselves in Bluey’s fun-filled world in new and exciting ways.

Jazwares Squishmallows McDonald's
Licensing News
Squishmallows & McDonald’s Debut Happy Meal Partnership

Jazwares, one of the world’s fastest-growing toy companies, has announced a new collaboration with McDonald’s to bring its popular Squishmallows plush figures to Happy Meals around the world. Currently the #1 plush property in the U.S. and second best-selling toy brand overall, the McDonald’s Happy Meal offer will feature a total of 24 iconic Squishmallows plush toys with each participating market running 10-12 designs; The range includes exclusive and seasonally themed characters. The promotion kicks off in various markets this spring.

UMG Bravado
News You're Hired
Bravado, Universal Music Group’s Leading Merchandise and Brand Management Company, Announces New Leadership Appointments

Universal Music Group’s (UMG’s) leading merchandise and brand management company, Bravado, has announced the new leadership appointments of Alyssa Tobias, Vice President, Head of Creative Services; Bill Ashton, Head of A&R; Keith Taperell, Vice President, Global Brand Partnerships and Energy Marketing; and Kim Youngberg, Head of Legal, effective immediately.

Piñata Smashlings
News
First Products for Toikido’s Piñata Smashlings to Launch September 2023

Toikido, the London-based entertainment company on the cutting edge of digital design and toys, is set to introduce its first offerings for Piñata Smashlings. First to market in the U.S. will be toys, plush and playsets from PMI Ltd., arriving across the mass market, including Walmart, Toys “R” Us, Amazon, and other retailers, in October 2023. These items will be followed by fashion, home and crafts collections from Centric Brands, Inkology, Isaac Morris, and Jay Franco next spring. Toikido will showcase the new brand at Licensing Expo 2023 – Retail Monster, Booth R224.

Cartoon Saloon Irish Mythology trilogy Game Asmodee
Licensing News
Cartoon Saloon Brand Development Signs Deal with Asmodee to Develop ‘Irish Folklore Trilogy’ Game

Five-time Academy Award, Golden Globe, BAFTA and Emmy-nominated animation studio, Cartoon Saloon announces a development deal with leading game publisher Asmodee to create a new game for kids based on its Irish Folklore Trilogy, including Academy Award-nominated features WolfWalkers, Song of the Sea and The Secret of Kells.

Ravensburger Disney villainous tournament
Licensing News
Ravensburger Announces New Disney Villainous Games and Tournament for 2023

Ravensburger, the acclaimed publisher behind award-winning board games and high-quality toys and puzzles, has revealed new plans for its wickedly popular Disney Villainous franchise, including two new games and a first-ever Disney Villainous tournament. The tournament and the release of the new games – Disney Villainous: Introduction to Evil (Disney100 Edition) and Disney Villainous: Filled With Fright – will all happen later this year.