King Features Syndicate, a unit of Hearst and home to some of the world’s most beloved entertainment characters, has announced a series of new partnerships and deals for Popeye and Olive Oyl in China. The deals were brokered by Medialink, King Features’ licensing agent in China and Southeast Asia, ushering in a wave of captivating collaborations and product offerings.
Popeye the Sailor Man, one of the most iconic characters in American history, is celebrating his 95th anniversary in 2024 with a full year of events, partnerships, and promotions. King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, is kicking off the landmark year with the inaugural National Popeye the Sailor Man Day on January 17th and the receipt of The Good Housekeeping Nutritionist Approved Emblem (GHNA), especially notable in that he is the first “person” to ever receive this recognition.
Wargaming, the publisher and developer of the leading naval multiplayer World of Warships, has announced an official partnership with pop-culture icon Popeye the Sailor Man in a special collaboration recognizing World Ocean Month. This collaboration will take place in tandem with a charity partnership, to be announced ahead of the content becoming available to purchase. Taking place every June, World Ocean Month is an annual celebration of our ocean and a platform to raise awareness of the work needed to maintain the Earth’s greatest ecosystem.
Popeye the Sailor Man and Lefties, international leader of affordable and inclusive clothing, have teamed up for an apparel collection featuring the iconic character. The exclusive collection began rolling out designs worldwide this past Fall including T-shirts, shorts, tops, sweatshirts, socks, pajamas, and jogger pants for both men and women. The colorful graphics utilized throughout the collection are inspired by Popeye’s qualities of strength and heroism, and feature the Popeye cast of characters including the Sailor Man himself and his longtime rival, Brutus.
Hollywood heritage brand, Von Dutch, is proud to announce its partnership with fellow pop-culture icon Popeye for a custom apparel collection in support of ocean-cleanup organization, The SeaCleaners. This collection aims to highlight one of the most influential comic characters in the world and support the organization’s mission as they fight for a pollution-free ocean. Made famous by top-celebrities in the 2000s era, Von Dutch is back and more popular than ever featuring nostalgic, one-of-a-kind styles and fashion-forward designs. With this first ever collaboration, the brand is hoping to expand their philanthropic efforts and help spread awareness for important causes.
Clover Press and Yoe! Books have teamed up to create Popeye Variations: Not Yer Pappy’s Comics an’ Art Book, a 10″ x 10″ hardcover book featuring over 100 illustrations from 75 underground and mainstream artists and cartoonists with their own takes on the spinach-munching, bully-punching Popeye the Sailor Man.
King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, announced the international expansion of Popeye and Olive Oyl into select areas of Central and South America through new apparel collaborations. Multinational retailer, Permoda (KOAJ), and Ecuadorian textile brand, Cornejotex, both recently debuted new collections inspired by the iconic comic characters and their unique, recognizable fashion styles. The deals were negotiated by King Features’ agent in Latin America, Tycoon.
Popeye and Olive Oyl announce the retail launch of their capsule collection within the 2022 Fall/Winter Iceberg line, a second drop in the collection that was first revealed in Spring this year. A selection of items inspired by Popeye’s enduring strength and Olive Oyl’s uniquely confident personality were unveiled via an innovative Fashion Week marketing campaign from Wild Posting back Q1 2022 across Milan, New York, Berlin and Paris, and more looks are now set to debut in Milan this month through another splashy promotion.
King Features Syndicate, home to some of the world’s most popular entertainment characters, and Totem, a platform for fans and collectors worldwide to express their passions for collectibles in an authentic and accessible way, have announced the officially licensed Popeye digital collection. The deal was negotiated by MJA Licensing, King Features’ agent out of France.