Late in 2023, MGA Entertainment (MGA) and Crayola proudly announced a multi-year licensing agreement for MGA Entertainment to produce and distribute Crayola-inspired dolls and licensed merchandise globally under its L.O.L. Surprise! Loves brand. The all-new L.O.L. Surprise! Loves Crayola line-up popped up in toy aisles this month with the cutest, color-filled, limited-edition tots and a giant crayon-shaped L.O.L. Surprise! Loves Crayola Color Me Studio, poised to become the season’s must-have collection.
The Pigeon Forge Planning Commission approved the updated façade signage for the development of two renowned family-friendly attractions, Crayola Experience and NERF Action Xperience, set to open at 2046 Parkway in the fall of 2024. These eagerly anticipated additions promise an unforgettable experience for visitors of all ages, further solidifying Pigeon Forge as a premier destination for entertainment and family fun.
This festive season, join families around the globe as YouTube Kids becomes a hub of holiday cheer and creativity, thanks to a special feature: Crayola’s four-episode holiday-themed playlist, ‘Magical Winter Moments || Holiday Crafts’ made possible by its ongoing creative partnership with TheSoul Publishing. Featured prominently on the YouTube Kids’ home screen from December 20th, 2023, to January 2nd, 2024, the specially created playlist will bring families together across global English territories and add colorful fun to their holiday celebrations.
Crayola LLC, in association with Max-Matching Entertainments Co, Ltd, announced that Beijing will welcome the Crayola Experience family entertainment venue as part of a new international IP FEC (family entertainment center) complex, Top Park, set for operation in 2026. Serving as destinations for interactive creative play for more than 25 years, Crayola Experience helps kids and adults alike explore art and technology, express their creativity, and experience color in a whole new way. This announcement marks the creativity brand’s first deal for an international Crayola Experience location.
MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, and Crayola, the company that has inspired artistic creativity in children for more than 100 years, has announced a multi-year agreement for MGA Entertainment to produce and distribute Crayola-inspired dolls and licensed merchandise globally under its L.O.L. Surprise! Loves brand. Terms of the deal are not disclosed. “We are excited to bring two iconic brands together that kids and parents love,” said Isaac Larian, Founder and CEO, MGA Entertainment. “The Crayola brand challenged the L.O.L. Surprise! team to design new toys that would engage kids’ creativity and provide a new colorful way to play with the dolls.”
TheSoul Publishing, an award-winning digital content creation studio, and Crayola, the global leader of creative expression products, are thrilled to announce the extension and expansion of their successful partnership. Building on their initial campaign that significantly boosted Crayola’s YouTube channel performance, the decision to expand their ties now includes not only YouTube management but also brings the creative collaboration to platforms like TikTok and Pinterest. The move is geared towards broadening Crayola’s digital reach and influence, ensuring more audiences can engage with the company’s creative content.
They are back! Playmobil is celebrating the comeback of its classic Playmobil Color series after a 45-year hiatus with five new sets released in collaboration with creativity powerhouse, Crayola. The sets include basic white figures and a variety of accessories that can be customized and easily washed off.
Crayola, the global leader of creative expression products and award-winning digital studio, TheSoul Publishing (5-Minute Crafts, Bright Side), announces a partnership launching this month to co-produce original branded crafts and DIY digital content for Crayola owned YouTube and social channels. The initiative, which also includes TheSoul Publishing supporting Crayola’s social media strategy, will harness the creativity of Crayola, and combine it with the expertise of 5-Minute Crafts, to produce colorful and innovative content, drive audience growth, and increase global engagement.
The Crayola brand, which is synonymous with color, creativity and self expression around the world, is continuing to drive International growth across new and existing categories in EMEA through a new representation partnership with world-leading licensing agency WildBrain CPLG. The brand’s successful global partnerships…
