To kick off the release of Koosh that’s slated for this summer, PlayMonster has partnered with YouTubers Dude Perfect for a branded content campaign celebrating the brand’s retail launch in July.
Known for their stunts, trick shots, and challenges the Dude Perfect team — Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton — plan to bring high energy Koosh action to fans across YouTube and other channels, inviting viewers to show off their own Koosh skills in a national #KooshChallenge.
Dude Perfect will bring high energy Koosh action to fans across YouTube and other social channels, inviting its audience of over 100 million followers to show off their own Koosh skills in a national #KooshChallenge. Dude Perfect has developed a new segment for the launch as part of its Overtime show.
“The entire Dude Perfect team is so pumped to be working with PlayMonster on the launch of Koosh,” said Toney. “We came up with a brand-new Overtime segment specifically for this launch and we can’t wait to unveil it. It’s unlike anything our fans have ever seen before – get ready!”
“Dude Perfect is the ‘perfect’ fit to help us celebrate the relaunch of the Koosh brand — their blend of action-packed fun videos appeal to everyone,” said Scott Flynn, VP Sales & Marketing at PlayMonster. “Their video segment will highlight all the things we love about Koosh and will showcase the play and fun for all ages.”
First introduced in 1986 as the “easy to catch, hard to put down” ball, Koosh is now being re-launched by PlayMonster. In addition to the Koosh balls and its variations — Original, Mondo, Clip, and the new Mini size — the line will include indoor/outdoor play with the Flingshot, Double Paddle Playset, Hoops, Woosh, and Koosh Sharp Shot, an electronic game with lights and sounds for solo or team play.
“Through our continued partnership with PlayMonster, we are thrilled to re-establish this nostalgic pop culture brand with the Dude Perfect team,” said Casey Collins, GM and SVP, Global Licensed Consumer Products at Hasbro. “Consumers have fond memories of Koosh and they’ll love the whole line of new products.”
Koosh launches at Target stores at the end of July, accompanied by its kickoff campaign with Dude Perfect airing on Monday, July 26, 2021.