Search Results for: moose toys

Moose Toys Enters Doll Category with Magic Mixies Pixlings and Launches Magic Mixies Magic Lamp

Moose Toys, a leading innovator in the toy industry, continues to expand the universe of its global sales phenom, Magic Mixies. The toy maker predicts Magic Mixies will top holiday wish lists for the third consecutive year, as it takes the “real magic” experience to the next level with two new products, including an entrance into a new category: dolls. First is Magic Mixies Magic Lamp with a wish-granting Genie Mixie, and next is the Magic Mixies Pixlings, a trio of dolls that kids magically create inside a potion bottle.

WildBrain CPLG Stirs Up a Cauldron of New Partnerships for Moose Toys’ Magic Mixies Mixlings

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured its first wave of licensees in the US and Canada for Moose Toys’ mega hit and sell-out success, Magic Mixies. These partnerships build on the global success of Moose Toys’ core toy program for the property, which spans the Magic Mixies Magic Cauldron and Magic Mixies Magical Crystal Ball, alongside a growing line of Magic Mixies Mixlings collectibles. With an expanded content offering now featured across YouTube and Netflix, the raft of new partnerships offer fans of the franchise new ways to enjoy this innovative and magical brand.

Moose Toys’ Licensing Program Expands with a Multi-Year Global Partnership Agreement with Universal for Illumination’s Despicable Me and Minions

Moose Toys, a leading product and marketing innovator in the toy industry, has entered into a global partnership with Universal Products & Experiences as master toy licensee for the world’s most successful animated franchise of all-time, Illumination’s Despicable Me and Minions. Under the new multi-year licensing agreement, the toymaker’s first wave of products will feature an extensive line of action figures, playsets, roleplay and collectibles as well as co-branded toys, including Moose’s Heroes of Goo Jit Zu, for the release of Despicable Me 4. Toys are scheduled to be on shelves late spring 2024 ahead of the film’s theatrical release on July 3, 2024.

Hollie Holmes Joins Moose Toys as Vice President Global Licensing

Moose Toys, a leading innovator in the toy industry, announces that industry veteran Hollie Holmes joins the company as vice president global licensing. She will be based out of the company’s US operation in El Segundo, Calif. beginning June 5. In this leadership position, Holmes is responsible for driving the global long-term strategy for the department to maximize growth for Moose’s inbound licensed portfolio of brands and flanker segments. “The opportunity to join Moose and be a part of the thoughtful and strategic global growth of its licensing portfolio presented a not-to-be-missed next step in my career,” said Holmes. “Moose is renowned for innovation with its own brands, as well as taking licensed brands to the next level, and I look forward to continuing to build on successful licensing initiatives.”

Bulldog Licensing and Moose Toys Make Magic Mixies a Licensing and Broadcasting Success

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced major wins in licensing, broadcasting and at retail for Moose Toys’ Magic Mixies. New product launches and continuing success for both product sales and the new-to-Netflix kids’ show are boosting an already phenomenally successful brand, which continues to grow within and beyond the toy category – with more licensing extensions signed or on the way.

Moose Toys’ Magic Mixies Content Launches Globally on Netflix

Moose Toys’ Magic Mixies brand, which has dominated hot holiday toy lists two years running, is making moves to reach even more kids by launching its content on Netflix. Magic Mixies has more than 12.7 million views on YouTube, and is now making magic on Netflix with two Magic Mixies specials. The specials include content from Magic Mixies season one and two, which follow Sienna, a young girl who unlocks a glittering pathway to Mixia, a mystical land filled with magic creatures (spoiler alert: it’s the Mixlings!) and new adventures. Both specials are available in five languages: English, French, German, Spanish and Portuguese, further solidifying Magic Mixies’ worldwide appeal.

Moose Toys Announces Two New Plush Innovation Sensations to Continue Impressive Streak: Cookeez Makery and Little Live Pets’ My Puppy’s Home

Moose Toys, a leading innovator in the toy industry, continues to dominate the Special Feature Plush category with two new announcements: Cookeez Makery and Little Live Pets’ My Puppy’s Home. According to NPD, Moose kept its hold on the top four spots in the category throughout the holiday season with Magic Mixies Magical Crystal Ball, Little Live Pets Mama Surprise, last year’s mega hit Magic Mixies Magic Cauldron, and Dance and Play Bluey, respectively. Enter 2023, and the toymaker is making clear its intention to retain category leadership, announcing two new innovation sensations: Cookeez Makery and Little Live Pets’ My Puppy’s Home, each boasting first-of-its-kind features.

Moose Toys Targets Net-Zero Emissions by 2040

In line with London Toy Fair 2023, Moose Toys has announced its commitment to target Net-Zero greenhouse gases by 2040. The Australian based business has committed to setting near and long-term science-based targets (SBTs) to reduce its environmental footprint and support a planet positive future. The move is part of the organization’s broader sustainability strategy, which includes decarbonizing the business and exploring circular design principles and business models. The short and long-term emissions reduction targets set by Moose will be verified by the Science Based Targets Initiative (SBTi) within the next 24 months. The SBTi is a partnership between the CDP, the United Nations Global Compact, World Resources Institute, and the World Wide Fund for Nature that drives climate action in the private sector.

Moose Toys Pursues Strategic M&A to Accelerate Global Growth

Moose Toys, a leading innovator in the toy industry, announced the launch of a new business division focused solely on mergers and acquisitions. Led by Moose’s global head of business development and industry veteran, Giles Musker, the newly-formed Moose M&A team is tasked with aggressive portfolio expansion across games, collectibles and traditional toy categories. “The tremendous success of our Worlds Apart acquisition proved the opportunity to diversify and expand our portfolio,” said Musker. “We are actively seeking acquisitions and investment and strategic partnership opportunities that will enhance our strength in existing categories and offer the ability to enter, and disrupt, new categories.”