Toy Foundation Welcomes Four New Members to its Board of Trustees

The Toy Foundation welcomes four new members to its Board of Trustees to help further its philanthropic mission to serve and support children locally and around the world. The Board is comprised of 20 accomplished industry professionals and continues to be led by Chair Andrew Weiner.

Toy Foundation Partners with Crazy Aaron’s for Exclusive Thinking Putty to Support Children in Ukraine

Crazy Aaron’s, the creators of innovative products that inspire curiosity, has launched a limited-edition Play it Forward Thinking Putty in partnership with The Toy Foundation (TTF) where all proceeds will directly support the millions of children and families impacted by the humanitarian crisis in Ukraine. Available in TTF’s signature orange with playful purple sparkles, it will be sold exclusively on CrazyAarons.com through April 22, 2022.

Hassenfeld Leads Toy Foundation Campaign for Children in Ukraine

The Toy Foundation (TTF) is calling on the global play community to bring comfort and aid to the thousands of children and families impacted by the large-scale humanitarian crisis currently unfolding in the Ukraine. In response, TTF has partnered with toy industry veteran Alan Hassenfeld and the Hassenfeld Family Foundation to spearhead an industry-wide relief effort. Hassenfeld has pledged to donate $1 million and is challenging others throughout the play industry to join him in making an impactful contribution.

Toy Foundation Announces 2022 Toy of the Year Awards

Toy history was made on February 18, 2022 when The Toy Foundation unveiled the winners for the prestigious 22nd annual Toy of the Year Awards (TOTY) during a virtual event attended by play professionals and toy fans from around the world.