WildBrain’s Strawberry Shortcake Brings Holiday Spirit to Fans Through New Promotional Partnerships and Activations

WildBrain, a global leader in kids’ and family entertainment, is serving up new festive experiences for fans of its beloved Strawberry Shortcake brand through new collaborations with the popular US donut franchise chain, Duck Donuts, and an immersive experience at The Candy Cottage of Christmas Magic at the Rockefeller Center. The seasonal activations follow the launch of WildBrain’s new CG-animated Netflix special, Strawberry Shortcake’s Perfect Holiday, which tells the story of Strawberry Shortcake and friends preparing for the “Winterswirl” holiday celebration.

WildBrain CPLG Bolsters In-House Services and Commercial Teams with New Executive Hires in London and Munich

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has added two highly experienced executives to bolster its in-house services and commercial teams in London and Munich, respectively. In London, Clare Vosper Mortimer has joined WildBrain CPLG’s in-house services team in the new role of VP, Finance and Operations, overseeing the company’s finance function and enhancing its global in-house service offering for partners as it continues to see significant growth. With new offices opened recently in Indonesia and the Philippines as part of the company’s expansion into APAC—bringing the global total to 23 offices driving business in over 100 territories—WildBrain CPLG’s in-house services team is scaling to better support its partners around the world. Clare’s focus will be on enabling even stronger partner-centric financial and operational services, augmenting WildBrain CPLG’s best-in-class suite of other in-house services which include creative, legal and partnerships. She reports to Maarten Weck, EVP, Global Partnerships and Licensing.

WildBrain Appoints Nick Gawne as Chief Financial Officer and Realigns Executive Team

WildBrain Ltd (“WildBrain” or the “Company”) (TSX: WILD), a global leader in kids’ and family entertainment, announces senior leadership changes and a streamlined business structure under a focused strategy designed to optimize its existing 360° IP management expertise and drive the growth of key WildBrain and partner franchises across its core capabilities of Content Creation, Audience Engagement and Global Licensing. As part of these changes, Nick Gawne has joined WildBrain as Chief Financial Officer, effective November 8, bringing over 20 years’ experience in finance, operations and business development in the media space with a focus on kids’ and family IP, including almost 15 years with eOne. A Chartered Professional Accountant, Gawne was most recently Executive Vice President and General Manager at eOne for three years following the acquisition of eOne by Hasbro. In that role he oversaw international teams in finance, HR and communications as well as three operating units across location-based entertainment, app publishing and animation.x

WildBrain and Mattel Greenlight Fireman Sam Season 16 and Polly Pocket Season 6

WildBrain, a global leader in kids’ and family entertainment, and Mattel, Inc, owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, announce new-season greenlights for beloved kids’ shows Fireman Sam and Polly Pocket, based on the popular Mattel brands. WildBrain has also secured a multitude of new international distribution deals for previous seasons of both shows, in addition to new deals for beloved Mattel titles Bob the Builder and Little People. The new greenlights and distribution deals are part of a multi-year co-development, production, distribution and licensing agreement between Mattel and WildBrain.

WildBrain CPLG and Sega Score More Super-Charged Licensing Partnerships for Sonic Prime

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, and SEGA of America, Inc (“SEGA”), have built on the ever-growing global fandom of the Sonic the Hedgehog franchise with another wave of new licensing partnerships for the hit Netflix series, Sonic Prime. The new partners follow the recent launch of Sonic Prime’s highly anticipated second season on Netflix July 2023, which launched as a top-ten show in 25 countries worldwide and saw 14.7 million hours viewed in its first two weeks. Maarten Weck, EVP & MD at WildBrain CPLG, said: “Sonic the Hedgehog is one of the hottest entertainment brands in the world today, and its popularity amongst global audiences continues to soar. For our hugely popular Netflix series, Sonic Prime, we’ve signed another wave of cross-category licensing deals, in collaboration with SEGA, building on the expansive slate announced earlier this year. The innovative and creative range of products for Sonic Prime has already begun to delight fans at retail, and there are many more to come this fall and winter and into 2024.”

WildBrain CPLG Gets Spooky with Expansive Licensing Program for MGM’s ‘Wednesday’

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is collaborating with MGM Consumer Products on an extensive consumer products program for the studio’s smash-hit series Wednesday. The program includes the signing of new and expanded partnerships across fashion, gifting, homewares and more. Wednesday, which debuted in November 2022 on Netflix, launched at number one in 83 countries. It has recently become Netflix’s most watched English-language series of all time.

WildBrain CPLG Expands Peanuts’ Global Licensing Program

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is expanding the consumer products offering for the beloved character brand Peanuts with the signing of new and expanded partnerships across the globe. WildBrain CPLG represents licensing for Peanuts on behalf of Peanuts Worldwide across Europe, the Middle East, Africa (EMEA), Asia-Pacific (APAC) and India. WildBrain CPLG’s licensing activity builds on the growing offering of popular Peanuts content produced by WildBrain for Apple TV+. The latest family special, Snoopy Presents: One-of-a-Kind Marcie, debuted on the platform in August, and a third season of The Snoopy Show premiered in June. Additionally, the brand new series, Camp Snoopy, and the new special, Snoopy Presents: Welcome Home, Franklin, are both slated to launch in 2024.

WildBrain and iQIYI to Launch New Keith Chapman Series ‘Jonny Jetboy’ at MIPCOM 2023

WildBrain, a global leader in kids’ and family entertainment, is launching Jonny Jetboy (40 x 11’), a brand-new original kids’ series from Keith Chapman, creator of PAW Patrol and Bob the Builder, at MIPJUNIOR and MIPCOM 2023. WildBrain’s slate for the market will also include two additional new originals: the CG-animated preschool show Caillou (52 x 11’) and the all-new version of comedy series, Johnny Test (40 x 11’). Every kid has the potential to become a hero, but becoming a hero doesn’t happen overnight! It takes years of practice, training, and dedication. Targeted at kids aged preschool 4-7, Jonny Jetboy follows the action-packed adventures of Jonny Jones, the youngest member of the Jones family, who are secretly a family of superheroes known as the JetFleet. Like every family, they don’t always get along, but when they work together, nothing in the world can stop them! Each week, Jonny will learn from his parents, his sister—and even the family’s pet tortoise—what it takes to be a true hero as they face off against the city’s villains!