Hasbro and Irregular Choice Tease Out New Pieces from the Stunning Transformers Collection

Hasbro, a leading toy and game company, and Irregular Choice, a UK-based footwear brand, have come together to release a colorful and nostalgia-filled Transformers -inspired collection that will transport fans back to where it all began in 1984. Ahead of Transformers ’ 40th anniversary in 2024, this epic 27-piece selection of unisex shoes, bags & accessories feature fan-favorite Autobots and Decepticons –Optimus Prime, Bumblebee, Starscream & Soundwave. Think light up bags & boots with removable jet wings! The limited-edition collection will be available for purchase December 1, 2023 at www.irregularchoice.com.

Hasbro Unveils New Licensed Consumer Products at Brand Licensing Europe (BLE) 2023

Celebrating its 100th anniversary, Hasbro returns to Brand Licensing Europe (October 4-6, 2023) this year with a full slate of announcements alongside new and existing licensing partners. From entertainment with A-list guest stars to dazzling fashion and footwear, innovative toys and so much more, Hasbro is delivering something for every fan. Hasbro’s Purpose is to create joy and community for all people around the world, one game, one toy, one story at a time. With Licensed Consumer Products offices around the world and a strong base of over 1,800 licensees, Hasbro continues to serve its Purpose by delivering product innovations and captivating entertainment for fans of all ages through endless consumer touchpoints, including the following all-new partnerships and collaborations launching across the globe.

Hasbro Launches NERFBALL with Exhibition Game Featuring New NERF Gear & Tech, Unveils First Gameplay Venue

Hasbro, Inc, a leading toy and game company, has launched NERFBALL, the NERF brand’s first-ever official sport in its 50+ years of history, by releasing the full gameplay video of the NERFBALL – Battle in the Bubble exhibition game. Since 1969 when the iconic brand was first introduced to the world with the original NERF ball, dozens of iterations of NERF have been created across consumer products categories from sports items to blasters and much more. What started with a simple NERF foam ball more than 50 years ago comes full circle through the cutting-edge competitive sport, NERFBALL.   

Alan Hassenfeld and Hassenfeld Family Foundation Donate $1 Million to Purpose-Driven Charities for Hasbro’s 100th

To commemorate 100 years of delivering the wonder of storytelling and the exhilaration of play to audiences across the globe, Hasbro has announced that Alan Hassenfeld and The Hassenfeld Family Foundation will donate $1 million to four purposeful charities benefiting kids and families everywhere: Games for Change, Hasbro Children’s Hospital, One Tree Planted and Toys for Tots. Hasbro is empowering its passionate fan base to choose how the $1M donation will be distributed. Beginning September 22 at the fan-favorite virtual event, Hasbro Pulse Con 2023, and running until November 30, fans can vote for one of the four charities to donate to through each purchase they make on HasbroPulse.com.

Hasbro Launches New My Little Pony: Make Your Mark Episodes

Will Misty finally join forces with the other ponies? The hit entertainment series My Little Pony: Make Your Mark returns to Netflix for Chapter 5 with 6 new 22-minute episodes. This animated series serves as a fantastical look into the day-to-day quests of Sunny, Hitch, Izzy, Pipp, and Zipp and features an assortment of sentimental and hilarious stories that have made it a fan favorite series. My Little Pony: Make Your Mark Chapter 5 continues the story of Misty officially becoming a part of the group! After helping The Mane 5 save Sparky, earning her own cutie mark, and turning her back on Opaline – the six ponies must work together to uncover more of Misty’s past, grow stronger as a group, and search for a way to beat Opaline before she gains the strength to take over all of Equestria. And with the group adjusting to their growing family, there’s bound to be some highs… and not so highs!

Hasbro Announces Women Innovators of Play Challenge

Hasbro, Inc, a leading toy and game company, has announced the Hasbro Women Innovators of Play Challenge, which is open September 12 to October 12. Hasbro is searching for the next great woman-led mass market toy or game; submitted ideas will be judged on innovation, fun factor and playability, design and aesthetics, mass marketability, and manufacturability. Those who submit toys or games to the Challenge must either be an individual who identifies as a woman or leads a team (maximum of five people) and identify as a woman. “We were blown away by the support and excitement for Hasbro’s Women Innovators of Play event – and now Hasbro is taking this initiative to the next level with our Challenge, which is open to women across 11 countries,” said Tanya Thompson, Senior Director, Inventor Relations and Innovation at Hasbro. “We know that incredible women innovators are out there and can’t wait to see the submitted toys and games.”

Hasbro Announces Women Innovators of Play Event

Hasbro, Inc (NASDAQ: HAS), a leading toy and game company, today announced the Hasbro Women Innovators of Play event, held virtually on September 12 between 10 am – 12:30 pm ET. A special key announcement will also be shared during the day’s program. The event will be centered on women’s leadership, innovation, and women-led creativity. Participants will learn about the process of pitching a new toy or game and the journey through the Hasbro pipeline from concept to creation. Attendees can expect a dynamic program that includes discussions with actor, director, and entrepreneur, Aisha Tyler; board game designer Elizabeth Hargrave; Head of Toy at Hasbro, Kim Boyd; and President of Wizards of the Coast and Hasbro Gaming, Cynthia Williams.

I’m The Chef Too! and Hasbro Enter into Licensing Agreements for Transformers, My Little Pony, Peppa Pig and Candy Land Baking Kits

I’m The Chef Too!, the award-winning educational monthly subscription company, announced that they have entered into a multi-year licensing agreement with Hasbro, a toy and game company, to create co-branded cooking kits for several of their popular brands. Sold individually and as bundles online at www.imthecheftoo.com, the Transformers, My Little Pony, Peppa Pig and Candy Land baking kits will launch in September 2023, just in time for the holiday season. This strategic Hasbro collaboration will allow I’m The Chef Too! to bring some of most recognizable and beloved brands into new spaces within the homes of families throughout the nation.

Monopoly: Barbie Edition from Hasbro Launches Pre-Order

Pink looks fantastic on Monopoly too! Hasbro has announced and launched the pre-order for a brand-new Monopoly: Barbie Edition board game – right on the heels of the record-setting Barbie film release. Monopoly players can imagine slipping into pink Barbie shoes as they follow their dreams to own it all! Be fully immersed in Barbie’s world with up to 6 Barbie-inspired tokens in her signature pink color, then travel the board and purchase famous locations in the Barbie dream world – where you can eventually even build your own DreamHouses!