WildBrain’s Teletubbies Make a Splash with a Luxury Resortwear Collaboration with The Blonds

WildBrain, a global leader in kids’ and family entertainment, is continuing to build on the accelerating fandom for its enduringly popular Teletubbies franchise through the launch of a new resortwear collection from luxury New York-based designer, The Blonds. The collection—which includes swimwear, a tote bag, beach towel and beach wrap—is available in four vibrant colours inspired by the iconic Teletubbies palette, capturing the silhouetted figures in purple for Tinky Winky, yellow for Laa-Laa, green for Dipsy and red for Po. The line was unveiled on June 11 during a glamorous catwalk show at PARAISO Miami Swim Week. The partnership was secured by global agency, WildBrain CPLG, which will also be presenting licensing opportunities for the Teletubbies at this week’s International Licensing Expo (June 13-15) from stand F214.

WildBrain CPLG Joins Forces with Supercell for First-ever World of Clash Global Licensing Partnership

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a global partnership with game company, Supercell, to create the first-ever licensing program for World of Clash, their smash-hit gaming franchise. Under the partnership, WildBrain CPLG will represent global licensing rights (excluding China) to Supercell’s flagship online multiplayer strategy game, Clash of Clans, together with its hit spin-off game, Clash Royale. Supercell and WildBrain CPLG will collaborate to launch a global cross-category consumer products program aimed at fans of both games, with target categories including toys, apparel, publishing, promotions, gifting, collectibles, consumables and housewares.

WildBrain CPLG and SEGA Go Full Speed with Action-packed Licensing Program for Sonic Prime

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, and SEGA of America, Inc (“SEGA”), are rapidly clocking up global licensing partnerships for the smash-hit Netflix series, Sonic Prime, building on the ever-growing fandom of the Sonic the Hedgehog franchise—one of today’s most popular entertainment properties and a perennial fan-favorite in every market.

WildBrain Bakes Up More Fan Excitement for Strawberry Shortcake with New Partnerships Across Licensing, Content and Promotions

WildBrain, a global leader in kids’ and family entertainment, is further expanding the offering for fans of its beloved Strawberry Shortcake franchise with a heaping new serving of licensing partnerships, creative activations and distribution deals to reach new audiences as the brand continues to grow in popularity. Fresh off a second GLAAD nomination for WildBrain’s original new animated series, Berry in the Big City, the Strawberry Shortcake brand is surging in popularity with fans. In Q1 2023, Strawberry Shortcake jumped onto the charts as the sixth most popular character among kids 6 to 9 in the US, according to independent consumer research firm The Insights Family, beating out Harry Potter, SpongeBob SquarePants and Barbie.

WildBrain Says “Eh Oh!” to the Enduring Popularity of the Teletubbies, Celebrating a Wave of New Licensing Partnerships and Activations

WildBrain, a global leader in kids’ and family entertainment, is continuing to build on the growing wave of fandom around the world for its enduringly popular Teletubbies franchise. Following the launch of new content on Netflix and YouTube during the brand’s 25th anniversary celebrations in 2022, the Teletubbies have continued to take the world by storm as pop-culture icons with this year’s smash hit apparel collection from celebrated designer Christian Cowan and two electrifying appearances at RuPaul’s DragCon. Fueled by WildBrain’s unique 360° approach to brand building through innovative content creation, fan engagement and global licensing, Tinky Winky, Laa-Laa, Dipsy and Po are more relevant than ever as exciting new content deals, licensing and promotional partnerships, and creative activations are unveiled, all designed to delight fans old and new.

WildBrain Promotes Josh Scherba to President and CEO

WildBrain Ltd (“WildBrain” or the “Company”) (TSX: WILD), a global leader in kids’ and family entertainment, has promoted Josh Scherba to the role of President and Chief Executive Officer. Scherba has also been appointed to the Company’s Board of Directors. Under the Company’s succession plan, Scherba replaces Eric Ellenbogen who has stepped down as CEO and Vice Chair. Additionally, Jim Fielding, Chief Marketing and Brands Officer, has been appointed as Strategic Advisor to the CEO and Board of Directors.

WildBrain Greenlights Season 3 and Inks New International Distribution Deals for Seasons 1 and 2 of ‘Ruby and the Well’

WildBrain Television is pleased to announce it has greenlit a third season of the hit, magical family drama Ruby and the Well (8×60’), which is now filming in Toronto. The new season is scheduled to deliver this summer and will premiere in Canada on Family Channel in fall 2023. In Season 3, Ruby emerges from the challenges of the previous season and doubles down on her commitment to being a well keeper. After all, granting wishes is who she is. But as the well heaps on more and more demands and Ruby holds herself to ever-higher standards, something’s got to give. First, it’s school and friends, but when she lets down her family big time, she can’t ignore the problem any longer. Doing it all may prove to be too tricky a balancing act, even for Ruby.

Wildbrain CPLG Levels Up Space Invaders’ 45th Anniversary with Champion Collaboration

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a wide-ranging partnership with renowned athletic and lifestyle brand Champion for a collaboration with Taito’s iconic Space Invaders brand. WildBrain CPLG has also inked further deals for Space Invaders in key markets, including the US, Canada, Spain, Portugal and Andorra, in what is the arcade gaming IP’s 45th anniversary year.

ASPIRE by WildBrain CPLG Serves Up Malibu X LiQ Ice Cream Deal

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading brand licensing agency WildBrain CPLG, has secured a collaboration for The Absolut Company’s spirit brand, Malibu, with adult ice-cream company, LiQ. The Malibu-flavoured ‘Ice Pralines’ will launch from April in Belgium and Germany, with the partnership also covering the U.K. and Netherlands. The deal was brokered by ASPIRE on behalf of The Absolut Company, and marks Malibu’s first entrance into the ice cream category.