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ASPIRE, the dedicated Corporate & Lifestyle division of world-leading brand licensing agency WildBrain CPLG, has secured a collaboration for The Absolut Company’s spirit brand, Malibu, with adult ice-cream company, LiQ. The Malibu-flavoured ‘Ice Pralines’ will launch from April in Belgium and Germany, with the partnership also covering the U.K. and Netherlands. The deal was brokered by ASPIRE on behalf of The Absolut Company, and marks Malibu’s first entrance into the ice cream category.

WildBrain, a global leader in kids’ and family entertainment, has teamed up with acclaimed British fashion designer Christian Cowan for a Teletubbies collaboration, which builds on the recent momentum generated for the colorful quartet following the brand’s 25th anniversary celebrations in 2022. The limited edition Teletubbies collection, which features the characters in signature fashion poses printed on every day elevated essentials, including hoodies, t-shirts and denim, is now available for purchase on christiancowan.com. Additionally, Cowan has created a pair of knee-high boots in tribute to his favorite Teletubby, Dipsy, in neon green plush fabric. The deal was brokered by WildBrain with H&S on behalf of Christian Cowan.

WildBrain, a global leader in kids’ and family entertainment, has secured the first wave of international sales for Summer Memories, the 2D-animated series created by Adam Yaniv (Night at the Museum, Alvinnn!!! and the Chipmunks) and produced by A&N Productions, Aircraft Pictures and Yeti Farm Creative. The new broadcasters on board for season one (40×12’) include Prime Video for Germany, Austria and Switzerland; ABC Australia; and Showmax for Africa. WildBrain handles distribution on the series internationally and will present Summer Memories to buyers at the upcoming Kidscreen Summit (February 12-15, Miami).

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is consolidating its representation of Hasbro and eOne properties with the addition of Italy (Hasbro and eOne) and India (Hasbro only) to its remit. Additionally, WildBrain CPLG’s existing representation deal has been renewed, under which the agency handles Hasbro/eOne’s portfolio of brands in Central and Eastern Europe (CEE), Benelux, the Nordics and Turkey.

WildBrain CPLG, a world-leading entertainment, sport and brand licensing agency, is to handle worldwide rights of Playmobil as the master licensee for the renowned IP. The partnership spans across both the core and franchise Playmobil brands from the Horst Brandstätter Group, including Wiltopia, Novelmore, Adventures of Ayuma, and more. Starting from April 1, 2023, WildBrain CPLG will expand the Playmobil brand into new categories across merchandise, publishing, location-based experiences and promotions.

ASPIRE, the dedicated Corporate & Lifestyle division of world-leading licensing agency WildBrain CPLG, has secured a deal with Asia Kingston for a range of e-mobility products for the internationally renowned Swiss motorsport brand, Sauber Motorsport, which owns and operates Alfa Romeo F1 Team ORLEN. Under the partnership, Asia Kingston has developed Alfa Romeo F1 Team ORLEN-branded e-bikes and e-scooters reflecting Sauber’s commitment to sustainability, set to debut at the Consumer Electronics Show in Las Vegas (5-8 January 2023) before rolling out across Europe at bike and sport retailers, consumer electronic outlets and hypermarkets. Asia Kingston’s e-mobility products have been nominated for and won multiple design awards, including two Silver A’Design awards in 2021 and 2022.