Published: November 28, 2018

Real Deal

Compiled by: Jennifer Lynch

Discovery Selects Agent in India

Black White Orange Brands Pvt. Ltd was named the licensing agent for the Discovery brand in India. Black White Orange will work hand-in-hand with Discovery to bring its brand extension and merchandise program to life.

As the licensing agent, Black White Orange will deliver creative ideation and business development, driving value by leveraging Discovery’s reputation and brand strength. Black White Orange will represent and manage Discovery’s extensive portfolio, including major brands such as Animal Planet, Discovery Adventures and more. They will work closely with the licensor to develop bespoke creative executions for the local market and explore licensing deals and partnerships in the form of official licensed merchandise like apparel, electronics, plush toys for kids, travel & adventure gear, bags, stationery and home décor amongst others.

“Discovery, the global leader in real life entertainment, is recognized for its heritage, designs and premium quality. We’re excited to be partnering with Black White Orange and look forward to the innovative ideas they will bring to our brand extension program, providing consumers in India with a direct connection to Discovery through a range of products.” said Ian Woods, SVP International Licensing, Discovery.

“We are really thrilled to be working with an agency as dynamic and creative as Black White Orange,” said Alison Paye, Creative Director Consumer Products, Discovery. “Given their expertise in the market, they will be instrumental in ensuring our style guides are relevant and on trend for the local consumer.”

Adds Bhavik Vora, Founder & CEO, Black White Orange Brands Pvt. Ltd, “We are thrilled to be part of the ongoing success of Discovery. We look forward to delivering creative brand licensing opportunities and building on Discovery’s existing reputation with a broader consumer base. The unique brand position that Discovery has created over the years, on top of the remarkable brand awareness, provides an exciting foundation upon which we will build the brand extension solutions.”

The first launch of official Discovery merchandise and consumer products is expected to hit stores by the early 2019.

Rainbow Rangers Signs 4 New Licensees Ahead of 2019 Retail Launch

Rainbow Rangers, the new animated adventure series for girls, which premiered on Nick Jr. on November 5, attracts more new licensing partners.

Genius Brands signed four new licensing partners, including Cra-Z-Art for crafts and activities; Esquire Footwear for shoes and footwear; Integrity Vitamins, for kids’ vitamins; and Townley Girl, for a line of kid-friendly cosmetics and a variety of health and beauty products.

Genius Brands has partnered with more than 25 blue-chip industry-leading licensing partners for the retail launch of Rainbow Rangers, including Mattel (master toy), MacMillan Publishing (master publishing), Bentex (master apparel), A.M.E. (sleepwear), Berkshire Fashions (cold weather accessories), BioWorld (bags, backpacks), Ceaco (puzzles), Disguise (Halloween costumes), Handcraft Manufacturing (packaged underwear), H.E.R. Accessories (jewelry and hair accessories), Jay Franco (bedding and bath), Dynacraft (bicycles), Kid Galaxy (bubble toys), Kiddieland (foot-to-floor ride-ons), Planet Sox (hosiery), Spirit Halloween (direct-to-retail program), KIDdesigns (youth electronics line), and Basic Fun! (novelty toy line).

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