King Features Build Momentum for Popeye and Olive Oyl with Expansion into New Territories

King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, announced expansion into the new territories Benelux, India and the Middle East, for its iconic comic characters, Popeye and Olive Oyl. Building upon its already successful global licensing program, brand owner, King Features, has signed new agents to support growth in the territories, including J&M Brands (Benelux), Wildbrain CPLG (Middle East), and Black White & Orange (India).

UNDONE x MediaLink and MADworld Launch Popeye Metaverse Madness

Popeye the Sailor Man is partnering with UNDONE, the world’s leading custom watch brand and MADworld to release a specialized NFT collection across Asia. The Popeye Metaverse Madness tells the story of Popeye in different parallels, where the balance of time and space is broken and chaos occurs. The program will include more than 4,000 Popeye character variations dressed in an assortment of costumes, set against a variety of backgrounds, and released in the form of Algorithmically Generated NFTs. The deal was brokered by MediaLink, Popeye brand owner, King Features’, local agent in China.

Popeye Stars in Iceberg’s Latest Menswear Collection

In this unprecedented era of unexpected events and relentless uncertainties, the Iceberg Fall/Winter 2022 men’s collection shares a contemporary and clean vision of positivity: a journey with a new sense of optimism. Items inspired by iconic comic character, Popeye the Sailorman, include a wide range of stylish products including jackets, tops and pants.

Popeye and Angry Birds Friends Form Partnership in Support of Ocean Conservation

Popeye the Sailorman and video game developer Rovio Entertainment has announced a partnership for an all-new, co-branded Angry Birds Friends x Popeye tournament in support of ocean clean-up organization, The SeaCleaners. Running from January 31 to February 6, the tournament contains 24 Popeye-themed levels of competition alongside in-game ocean conservation messaging from The SeaCleaners.

Popeye to Launch Sustainable Boating ‘Popeye Sail Club,’ Powered by Pick a Pier

The massive surge in recreational boating activity is expected to continue and with it the increasing demand for berthing space. With more traffic coming in and out, marinas are struggling to keep up with the growing number of boats. At the heart of this problem is the lack of connectivity and outdated ways by which boaters communicate with marinas. Popeye Sail Club, powered by Pick a Pier, leverages a robust network of marinas and cutting-edge technology to unlock a more convenient and sustainable boating experience. Pick a Pier is a leader in berthing reservations, making it as simple and convenient as booking a hotel or buying a plane ticket — and with Popeye’s help, the experience is getting even better.

Popeye Golf USA Tees Up in Orlando at the PGA Show

Blow me down! Popeye Golf USA, the ultimate source for Popeye branded golf gear, is hitting the green in Orlando, Fl. this week at the 2022 PGA Show, where golf enthusiasts and professionals will have the opportunity to explore the new product range.

Global Licensing Programs for Popeye and Olive Oyl Expand with New Partners Across Food and Promotions

King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, announced that it is growing its global licensing programs for Popeye and Olive Oyl with a slate of new innovative partnerships. The expansion extends across the promotions, food and beverage categories and includes new territories, partners and product lines that honor the legacy of King Features’ classic characters from the extensive Popeye universe, including Olive Oyl and Wimpy.