T.G.I. Friday’s recently announced plans to expand its licensed retail business by targeting new licensees in the food, beverage, and home goods categories. The brand currently has more than 50 million product units in stores with partners such as Heinz, Inventure, and Diageo, resulting in more than $400 million in sales annually, according to the company.
T.G.I. Friday’s recently announced that it has secured Brand Squared Licensing, a division of Peppercom, to seek new licensees. Brian Kuterbach, director of licensing for T.G.I. Friday’s, explains the plans.