Design Edge: Video Killed the Sell Sheet Star
Matt Nuccio, president of Design Edge, offers tips to inventors for making effective product video pitches to toy companies.
WIT: How a Black Woman Shows Up for Work (Virtually), and Why
Delanie West of Women in Toys, Licensing & Entertainment describes how her experiences with workplace bias have shaped the way she presents herself in virtual professional environments.
ASTRA: Neighborhood Toy Store Day 2020: Something You Can Count On
ASTRA’s Kimberley Mosley offers tips to specialty toy stores for organizing a successful Neighborhood Toy Store Day event this fall.
The Toy Association: Longstanding Importance of Play Soars During Pandemic
The Toy Association discusses the roles that its ‘Genius of Play’ campaign and The Toy Foundation have played during the pandemic.
Toy Association, Commerce Department Talk Counterfeit Toys Impact
The Toy Association sent comments to the Department of Commerce in response to the Presidential Memorandum, “Combatting Trafficking in Counterfeit and Pirated Goods.”
Veteran Toy Industry Execs to Share Key Business Intelligence at Annual Business Conference
At the upcoming annual business conference, hosted by the Toy Association and Target, industry insiders will share their knowledge on the panel “Buying or Selling a Company? Looking to Raise Capital?”
Toy Association Structures Its Diversity & Inclusion Committee
The Toy Association’s Diversity & Inclusion Committee aims to build awareness of and provide best practices for creating diversity within toy companies.
Ideas to Grow Your Business: NPD’s Lennett Offers Insights on the Changing Toy Landscape at Annual Business Conference
By Laurie Chartorynsky, The Toy Association It’s no secret that the changing toy, children’s entertainment, and retail landscapes are putting many toymakers on edge. To help business owners navigate the evolving toy market, join The NPD Group’s Juli Lennett, senior vice president and industry advisor to toys, during an engaging seminar at The Toy Association’s Annual Business Conference (ABC), taking place Tuesday, June 18 to Wednesday, June 19 in…
Toymakers Give New Safety Education Program an A+
The Toy Association is receiving positive on its new Safety Education Program, a new online program that offers in-depth lessons in U.S. and international product safety and compliance.