Toymakers Give New Safety Education Program an A+
The Toy Association is receiving positive on its new Safety Education Program, a new online program that offers in-depth lessons in U.S. and international product safety and compliance.
Play All May: Why the Industry Needs a Month Long Celebration of Play
In this Q&A, Steve Pasierb, The Toy Association’s president and CEO, discusses The Genius of Play’s Play All May initiative, why it was important to launch the celebration, and how toymakers can get in on the fun.
How Play Can Be a Remarkable Tool to Help Pediatric Patients Cope and Heal: New Innovative Research
Toys and play are critical to the healing process for children who are experiencing life-threatening illness, injury, or painful medical procedures, according to research by The Toy Foundation (TTF).
Toy Fair Creative Factor Session: A Lesson in Determination & Perseverance
The upcoming Creative Factor session, Toys That Time Forgot: A Behind the Scenes Look, pulls back the curtain on the two-year journey author Blake Wright took to bring his book to market and the challenges he faced.
Toy Association Recaps D.C. Fly-In to Fight Tariffs on Chinese Imports
As the threat of additional tariffs on Chinese imports looms with the U.S.-China “tariff truce” scheduled to end on March 1, The Toy Association co-led a special Washington, DC fly-in event with the Americans for Free Trade Coalition last week. Over the course of two days, nearly two dozen toy industry executives joined other industry participants to urge government officials to oppose tariffs on Chinese imports and help small businesses…
The Power of Influencer Marketing: Learn How to Get the Best Return on Your Investment
As part of the Creative Factor educational sessions at Toy Fair New York, the co-founders of the family influencer conference Clamour, will present the session, “Influencer Marketing for Any Size.”
Toy Fair Creative Factor Session: Insights into the Connected Play Landscape and Beyond
Contributed by The Toy Association With anticipated growth of 200 percent in the next five years, connected play is more than just a passing fad. At Toy Fair New York, Valerie Vacante, founder and managing partner of Collabsco, an executive strategy firm providing product innovation advice and expertise to global brands and startups, will share her perspective on emerging technologies and this unique category of play during the session titled,…
Creative Factor Session Spotlight: Let’s Play an IP Game
Part of its expanded educational programming during Toy Fair, the Creative Factor will host Play Your Cards Right, an interactive game show that puts your IP knowledge to the test.
“Smart Packaging” Tool Now Available to Toy Association Members
The Toy Association has unveiled a new member benefit to allow toy companies to determine the environmental impact of their product packaging designs.