The Toy Association is receiving positive on its new Safety Education Program, a new online program that offers in-depth lessons in U.S. and international product safety and compliance.
In this Q&A, Steve Pasierb, The Toy Association’s president and CEO, discusses The Genius of Play’s Play All May initiative, why it was important to launch the celebration, and how toymakers can get in on the fun.
Toys and play are critical to the healing process for children who are experiencing life-threatening illness, injury, or painful medical procedures, according to research by The Toy Foundation (TTF).
The upcoming Creative Factor session, Toys That Time Forgot: A Behind the Scenes Look, pulls back the curtain on the two-year journey author Blake Wright took to bring his book to market and the challenges he faced.
As part of the Creative Factor educational sessions at Toy Fair New York, the co-founders of the family influencer conference Clamour, will present the session, “Influencer Marketing for Any Size.”
Part of its expanded educational programming during Toy Fair, the Creative Factor will host Play Your Cards Right, an interactive game show that puts your IP knowledge to the test.
The Toy Association has unveiled a new member benefit to allow toy companies to determine the environmental impact of their product packaging designs.