Rubik’s Brands selects ChizComm to manage consumer marketing and public relations strategies globally as the Rubik’s Cube gears up for its 40th anniversary.
To celebrate the launch of its new doll line, Skyrocket engaged 22 YouTube influencers to produce videos to go live on “Blume Day,” June 21.
The American Specialty Toy Retailing Association (ASTRA) honors the memory of toy industry veteran and founder of International Playthings Ted Kiesewetter, who passed away on May 24, 2019.
Pitsco Education, in collaboration with SmartGurlz, announced the launch of Smart Buddies—the newest addition to its K-12 coding and robotics continuum.
littleBits announced the launch of littleBits Classroom, an online platform for educators featuring STEAM and coding lessons and resources.
Kahootz Toys, a 2019 ASTRA Best Toy for Kids Award winner in the arts and crafts category, has named Brilliant PR & Marketing as its new marketing agency of record.
Hot Wheels and Nintendo are coming together for Hot Wheels Mario Kart diecast vehicles and track sets.
As the USTR holds hearings on the proposed tariffs on Chinese products, the Toy Association continues its advocacy campaign to #donttaxtoys.
Mattel’s new Hot Wheels id merges digital and physical play, featuring classic Hot Wheels with new built-in tech and smart track.