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Bluey BBC Licensing
Licensing News
BBC Studios Further Grows Bluey Licensing Program with Renewals and New Partnerships

BBC Studios, distributor and licensor for the Emmy and Peabody Award-winning animated series Bluey, is once again expanding its licensing program with partner renewals and new licensees. The company has renewed its licensing deals for Bluey with Spin Master, Horizon Group and Jay Franco (U.S. and Canada). Additionally, TOMY International has expanded their Bluey lines, adding the Pop Up Bluey game (Global excl. Asia).

adopt me fingerlings
Licensing News
Adopt Me! x Fingerlings Partnership Unleash Digital Pets Into the Real World

Uplift Games and WowWee are announcing a new global licensing partnership to bring digital pets to life in the real world with the all new Adopt Me! x Fingerlings. Debuting at the 2024 Licensing Expo in the Uplift Games booth, the line features two must-have pets from the worldwide phenomenon Adopt Me! game.

Licensing International Global Study 2023 2024 finalists award excellence hall of fame winners
News
Licensing International Releases Executive Summary of 2024 Global Licensing Industry Study

Licensing International, the leading trade association for the $356+ billion global brand licensing industry, has released an executive summary of its 2024 Global Licensing Industry Study. The study shows the continued worldwide sales growth of licensed products and services across categories including fashion, entertainment, music, location-based entertainment, sports, and more. This year’s Global Licensing Industry Study will be published later this summer and was conducted by third-party research firm Brandar Consulting, LLC.

Moonbug Cocomelon
Licensing News
Moonbug Brings CoComelon to Highlights Magazine, the Mall of America and Other Exciting Partners in 2024

Moonbug Entertainment, part of Candle Media, has unveiled new collaborations for its blockbuster CoComelon brand, deepening and expanding the show’s special connection to fans around the world. Moonbug announced its first Cocomelon co-branded magazine partnership in North America with the iconic children’s publication Highlights Magazine, a brand well-recognized among generations of parents across its 78-year history. Highlights and CoComelon will team up to launch Highlights CoComelon, a new monthly magazine available by subscription for kids ages 1-4. The first issue will be its September issue, out August 2024.

iyanu kidazzle
Licensing News
Industry Vets Form New Company, Kidazzle, and are Named Master Toy Licensee for ‘Iyanu’

Kidazzle, a new toy company founded by industry veterans Steve Rosenthal, Don Robbins, and Jeff Jones, proudly launches with the acquisition as master toy licensee for Iyanu, Lion Forge Entertainment’s highly anticipated superhero animated series set to premiere on Cartoon Network and Max. Iyanu is an adaptation of Dark Horse Comics/YouNeek Studios’ popular graphic novel series Iyanu: Child of Wonder by award-winning Nigerian creator and producer Roye Okupe and is steeped in Nigerian culture and mythology.

yu-gi-oh! publishing
Licensing News
Konami Cross Media NY Inks Yu-Gi-Oh! Publishing Deals

Konami Cross Media NY, Inc’s Vice President of Licensing and Marketing Jennifer Coleman, who oversees the franchise’s licensing program, has confirmed two new publishing agreements for the Yu-GI-Oh! IP. In a move to bring publishing into the mass market for Yu-Gi-Oh!, Konami Cross Media NY has partnered with Landoll Publishing, a market leader to produce Yu-Gi-Oh! Inspired, high-quality coloring books and storybooks as well as sticker, puzzle and educational activity books. The Yu-Gi-Oh! publishing line is now available across U.S. and Canadian outlets.

Beyblade x licensing expo 2024
Licensing News
Beyblade Spins into Licensing Expo 2024

ADK Emotions NY Inc and T-Licensing Inc is showcasing the highly-anticipated new Beyblade X series at Licensing Expo 2024. After a successful premiere in Asian territories in 2023, Beyblade X will launch globally this year, featuring new animation and a new line of toys for Beyblade fans to enjoy during the brand’s 25th Anniversary. Potential licensees are invited to visit the Beyblade Booth at Licensing Expo, Booth #U245, to discover the world of Beyblade, preview the newest Beyblade X toys from Hasbro and watch sneak peeks of the new animated series.

Jazwares Logo France Paris European Bilbao Spain Freddy's
Licensing News
Jazwares Named Master Toy and Plush Licensee for ‘Five Nights at Freddy’s’

Jazwares, a leading global toy company,  has entered into a multiyear global toy licensing agreement with cutting-edge entertainment company Scottgames, LLC to produce a toy line inspired by the survival horror video game & film franchise, Five Nights at Freddy’s. Building off of the immersive settings and characters from the gaming & film franchise, Jazwares’ Five Nights at Freddy’s portfolio will expand on the fictional world like never before through must-have toy products across numerous categories including pet.