Tru Kids Brands, the parent of the Toys “R” Us brand, and b8ta, the software-powered experiential retailer, have entered into a joint venture to bring Toys “R” Us stores back to the United States. The new store experience will deliver the hottest toy products and brands, carefully curated and showcased in highly immersive smaller-format interactive spaces.
Learn how effective PPC (pay per click) is on Amazon, what the A9 algorithm is, and why it’s important for Amazon vendors.
When Peggy Sebert took her first toy store job, she paid her daughter Becky in Beanie Babies. Less than a decade later, the mother-daughter team opened their own toy shop, Becky & Me Toys. CHITAG’s Mary Couzin chats with this toy industry duo.
GUND, a division of Spin Master, has revealed its new collection of plush for Line Friends, the fast-growing global character brand.
Netflix appoints BBC Studios veteran Jackie Lee-Joe as chief marketing officer.
Timed to the 50th anniversary of David Bowie’s “Space Oddity,” Mattel unveils new Barbie David Bowie doll dressed in classic Ziggy Stardust attire.
The European Commission fined Sanrio, Hello Kitty’s parent company, €6.2 million (nearly $7 million) for restricting icross-border online sales within the EEA.
HBO’s Game of Thrones series may have ended, but fans can recreate the action with MEGA Brands’ upcoming Game of Thrones Construction Sets.