Discovery announced the launch of the Discovery #MINDBLOWN app, a supplement to the company’s STEM-focused brand.
Aimed at specialty educational toy retailers, the new ecommerce platform, Cumulus eCommerce, offers a pre-populated database of toys and educational supply products from Educators Resource.
Little Tikes, which has traditionally declined licensing deals, has been named the new master toy partner for Moonbug’s digital IP, Little Baby Bum.
Hasbro’s Baby Alive unveiled two new dolls, launching for fall, that are more diverse, emotive and interactive.
Design Edge president Matt Nuccio will assist in the upcoming season of Make48: The Toymaker Challenge.
Funrise announced a new toy line of collectible farting figures called Fart Ninjas.
WowWee unveils new products and brand extensions at the North American International Toy Fair, including its debut of new interactive pets, Pixie Belles and UNTAMED Legends Dragon.
As short-form content continues to be a go-to piece of the puzzle for kids’ entertainment, lending itself well to how kids are watching, we take a look at the overall state of kids entertainment and the complex strategy to finding success.