Mattel’s new Hot Wheels id merges digital and physical play, featuring classic Hot Wheels with new built-in tech and smart track.
Pottery Barn Kids brings digital 8-bit world of Minecraft to life in new home decor collection featuring fan-favorite characters.
USAopoly (The OP) will offer up new Disney/Pixar Toy Story-inspired games, including a collector’s edition chess set and a cooperative deck-building game.
Exploding Kittens creators are launching their own games convention: Burning Cat.
Women in Toys, Licensing & Entertainment announced that registration is now open for the 2019 WIT Empowerment Day, to be held during Toy Fair Dallas.
Next Games announced plans to collaborate with Netflix to create a mobile game based on the network’s popular Stranger Things series.
After launching Cry Babies in the U.S. market, IMC Toys strengthens its team with the appointment of Crystal Ganir as director of marketing for IMC USA and Chelsea Wood as senior sales manager.
Nike teams up with Netflix off-screen to created a limited-edition capsule collection based on its hit series, Stranger Things. The Nike Stranger Things collection highlights its old-school Cortez, Blazer and Tailwind sneaks.
AtGames Interactive appoints ChizComm as its agency of record for digital media strategy, along with PR, events, social media, and creative services to support their exponential global growth.