Licensing

Insights Family Industry Voice Survey
Licensing News
The Insights Family Launches the 2023 Industry Voice Survey to Hear Your Thoughts on the Future

The Insights Family, the global leader in kids, teens, parents, and family market intelligence, has launched the third edition of their latest Industry Voice Survey. The 5-10-minute survey (click here) looks to uncover how industry professionals feel working within the family space today, and how their confidence levels for 2023 and the years ahead. Their last Industry Voice report highlighted that only 94% of industry professionals felt that they did not know enough about their audiences and 80% of professionals who work in the kids, teens, parents, and family space did not feel that they had access to reliable market intelligence.

Funko Pop Puzzles Spongebob
Licensing News
Funko Games Announces All-New Pop! Puzzles, Featuring SpongeBob SquarePants, Ted Lasso, Guardians of the Galaxy and Jurassic Park

Funko Games has announced the latest assortment of its fandom-inspired Pop! Puzzles featuring beloved pop-culture favorites including SpongeBob SquarePants, Ted Lasso, Marvel’s Guardians of the Galaxy and Jurassic Park. Since the debut of Pop! Puzzles Avatar: The Last Airbender, Teenage Mutant Ninja Turtles, and Elf, Funko Games has contributed to the growing popularity of jigsaw puzzles. Featuring Funko’s signature Pop! Figures, the newest assortment brings fans an immersive pastime experience as they piece together original illustrations inspired by popular films and hit TV shows in pop culture, including Ted Lasso, everyone’s favorite square yellow sponge named SpongeBob, Groot and Gamora from Guardians of the Galaxy, and the heroic Alan Grant from Jurassic Park.

Miraculous Secrets ZAG
Licensing News
ZAG Play Brings Miraculous Secrets Trading Card Game to the Europe in Partnership with Epopia

Award-winning global independent animation studio ZAG has launched Miraculous Secrets, its first trading card game for the billion-dollar Miraculous franchise at retail in Germany and Austria and will roll-out to other European countries in the coming months. The announcement was made today by Jeremy Zag, Founder and CEO, ZAG. Miraculous Secrets, from the ZAG Play Toy Division, was developed in partnership with Epopia, the creator of the groundbreaking, multiple award-winning interactive platform that encourages children to read and write who first partnered with ZAG in April 2021, acquiring global licensing rights to ZAG’s brands to create personalized and interactive storytelling. Miraculous Secrets is distributed by Amigo, the well-established European game maker.

Woobles Miffy
Licensing News
The Woobles Partners with Miffy to Release First Licensed Crochet Kits

The Woobles, the first learn-to-crochet company to leverage emerging ed-tech tools to successfully teach the art of crocheting to complete beginners, just released its first licensed kits- starring Miffy!  Thanks to The Woobles, fans can now crochet their very own Miffy, along with ear-resistable themed accessories. Known for its adorable amigurumi plushies, a collaboration with the marvelous Miffy was a natural fit for The Woobles.

schleich harry potter Wizarding World
Licensing News
Schleich Launches its New Harry Potter Line, Wizarding World

Toy producer schleich has partnered with Warner Bros. Discovery Global Consumer Products (WBDGCP) to add a seventh product range to its catalogue: Wizarding World from Harry Potter. Capturing the enchantment and wonders of the Wizarding World, the collection will launch in September 2023 with six of the series’ main characters and their animal companions: Harry and Hedwig, Ron and Scabbers, Hermione and Crookshanks, Hagrid and Fang, Luna Lovegood and a Baby Thestral, and Albus Dumbledore and Fawkes. In addition, Schleich will debut six fantastical creatures from the Harry Potter series: Dobby, Firenze the centaur, Aragog, Buckbeak, Fluffy the three-headed dog, and a Hungarian Horntail dragon.

Super Mario Movie JAKKS Pacific
Licensing News
JAKKS Pacific Announces Toys Inspired by the New Illumination and Nintendo Film ‘The Super Mario Bros Movie’

JAKKS Pacific, Incorporated this week announced they will be bringing to market a toy line for the highly anticipated new film from Illumination and Nintendo, The Super Mario Bros Movie, arriving in theaters April 7, 2023. Look forward to posable figures, accessories, playsets, plush and a super cool RC from the movie coming to shelves and online in North America, Asia-Pacific, Latin America, Europe, Middle East and Africa on Feb. 26, 2023. “In partnership with Illumination and Nintendo, we have enjoyed collaborating with JAKKS Pacific to launch an all-new line of toys for The Super Mario Bros Movie,” said Joe Lawandus, Senior Vice President and General Manager, Global Toys, Hardlines & Publishing, Universal Products & Experiences. “We’re as excited as the fans for the film’s release and can’t wait for their reaction to our line of film-inspired toys.”

Just Play FurReal
Licensing News
Hasbro Selects Just Play as Master Toy Licensee for FurReal Brand

Leading global toy company Just Play has announced a worldwide master toy licensing agreement with Hasbro, a global branded entertainment leader, for its FurReal brand. Just Play’s FurReal pets product line will launch globally in 2024 with a whole new collection of interactive pets. With authentic animatronic features that mimic the mannerisms and behaviors of both real animals and mythical creatures, the FurReal brand has led the interactive pets’ category for over eighteen years, selling over 100 million pets in more than 75 countries. Millions of children worldwide have learned about animals and pet care while nurturing their beloved FurReal friends.

Rainbow Friends PhatMojo
Gaming Licensing News
Rainbow Friends & PhatMojo Team Up for Toys and More

Roy & Charcle LLC and PhatMojo have announced their partnership for the massive hit video game experience, Rainbow Friends. Under the worldwide agreement, PhatMojo will launch the Rainbow Friends master toy range this spring. Additionally, they will support the franchise via consumer products licensing and retail development. Rainbow Friends is a multi-player, mystery-style video game by Fragment Games, which premiered its first chapter on June 30, 2022. The game takes players on a bus trip to Odd World. Things go awry when the bus takes a wrong turn, and players are left to encounter mysterious monsters, including the iconic character, Blue. Other endearing Rainbow Friends monsters reveal themselves to players as they make their way through spooky settings. The widely appealing characters have captivated fans and generated pop cultural love. To feed this frenzy, two all-new chapters will release this year.

Cranium Hasbro Funko
Licensing News
Funko Games and Hasbro Unveil Cranium 25th Anniversary Collector’s Edition

Hasbro, a global branded entertainment leader, and Funko Games announced a new multi-year licensing partnership that brings together the biggest names in games to reimagine the mother of all party games: Cranium 25th Anniversary Edition. In addition, the duo is unveiling a refreshed line of Cranium classics and a new original children’s game – designed by Funko Games. Cranium was first introduced to the market in 1998. Its clever design combines several popular party game activities across art, trivia, language, and performance into one game, creating an experience where “everyone shines.” It was one-of-a-kind and a near-instant success, becoming profitable in just six months before taking the title of the fastest-selling independent board game ever in 2001, according to Inc. The game and its iconic Creative Cat, Data Head, Word Worm, and Star Performer characters spawned half-a-dozen other brands in just 10 years before being sold to Hasbro in 2008.