NHRA and Mattel announced their licensing partnership to develop collectible die-cast vehicles under the Hot Wheels brand.
Glo recently signed a licensing agreement with Sesame Workshop for Glo Pals, an imaginative toy that brightens play and bath time for children, particularly those with autism.
YuMe announced a deal with ViacomCBS Consumer Products to produce a range of infant products for Pinkfong’s Baby Shark brand.
During its Investor Event, Hasbro and Epic Games announced a five-year extended contract to expand their Fortnite product licensing deal.
Global Licensing Group is launching Brand & Licensing Innovation Summits (B&LIS), first as a virtual event in Europe from June 9-11, then as a hybrid summit in North America on October 27 and 28.
Disguise, Inc. announced an expanded offering in the North American market of Halloween costumes, accessories, and more for Universal Brand Development properties commencing in 2021.
Mark Feldstein & Associates, inc. (MFA), a product development company and importer of innovative home décor, seasonal décor, and giftware, has signed a licensing agreement with Bob Ross.
JAKKS Pacific, Inc. announced global toy rights with SEGA of America, Inc. for Paramount Pictures’ feature film, Sonic the Hedgehog 2. Disguise, the costume division of JAKKS Pacific, will also be producing costumes inspired by the film.
Planeta Junior has signed Lisle Licensing to appoint its preschool series Milo, co-produced with Fourth Wall and set to premiere in 2021, in the UK and Ireland.