Kellytoy Squishmallows 2021 2023 Licensing Expo Jazwares
Licensing News
Jazwares Expands Squishmallows Consumer Products Program and Grows as a Preeminent Global Lifestyle Brand

Jazwares, one of the world’s fastest-growing toy companies, is squishing in all the fun at this year’s Licensing Expo Las Vegas with its sensational lifestyle property, Squishmallows. As the #1 plush property in the U.S. and second best-selling toy brand overall, the phenomenal popularity of Squishmallows has propelled world-class licensee collaborations across fashion, gaming, and lifestyle categories, adding to its illustrious portfolio of more than 65+ best-in-class licensing partners.

Licensing Expo
Events Licensing News
Licensing Expo Reveals Ignite Brand Pitches Selected Brands

Licensing Expo, the premier event dedicated to licensing and brand extension, is hosting an all-new program, Ignite Brand Pitches at the Licensing Expo event, June 13-15, 2023, at the Mandalay Bay Convention Center in Las Vegas. Open to all signed Licensing Expo exhibitors with existing licensing portfolios, Ignite Brand Pitches provides five brand owners the opportunity to pitch new and upcoming brands in front of a live audience at Licensing Expo to provide them with a platform and generate buzz for their newest IP. The event will take place on Tuesday, June 13 from 3:30 – 4:15 pm at the License Global Theater, Mandalay Bay Convention Center, Las Vegas. The full lineup of participating brands can be found below. 

Bedtime Defenderz Scentco UTA
Licensing News
Scentco Inc Announces Partnership with United Talent Agency (UTA) to Grow ‘Bedtime Defenderz’

Scentco Inc, a renowned U.S. toy designer and distributor, has entered into a strategic partnership with United Talent Agency (UTA) to exclusively represent its hit new franchise, Bedtime Defenderz, for all programming and publication deals. Following the successful launch of the Bedtime Defenderz toy brand last year, Scentco is quickly expanding the property’s halo to include a 12-episode animation series on YouTube that will premiere in Fall 2023, as well as a children’s bedtime book series with audiobook versions. The company has also announced plans for adding licensing partners in bedding, bedtime apparel, home goods, stationery, and accessories to complement the brand’s core assets and make Bedtime Defenderz the must have brand for bedtime routines.

TheSoul Publishing
Licensing News
Crayola Global Digital Influence Amplified in Continued Partnership with the TheSoul Publishing

TheSoul Publishing, an award-winning digital content creation studio, and Crayola, the global leader of creative expression products, are thrilled to announce the extension and expansion of their successful partnership. Building on their initial campaign that significantly boosted Crayola’s YouTube channel performance, the decision to expand their ties now includes not only YouTube management but also brings the creative collaboration to platforms like TikTok and Pinterest. The move is geared towards broadening Crayola’s digital reach and influence, ensuring more audiences can engage with the company’s creative content.

Minecraft Licensing Expo
Licensing News
Mojang Studio’s Hit Minecraft Brand Continues Global Growth with New Licensing Partners

From the launch of Minecraft 14 years ago, the Minecraft universe has continued to expand, evolving into a global entertainment powerhouse with new merchandise, media content, in-game events, retail launches and promotional partners. Ahead of Licensing Expo in June 2023 and Minecraft’s 15th Anniversary in 2024, multiple new licensing partners are joining the brand that strives to build a better world through the power of play. 

Vans Sesame Street
Licensing News
Vans Debuts Sesame Street Collection Made for the Entire Neighborhood

Vans, the original action sports brand and global icon of creative exploration, is proud to collaborate with one of the most impactful television programs of all time: Sesame Street. Highlighting both brands’ shared focus on creative discovery and uplifting a “We All Belong” message, the Vans x Sesame Street collection honors the iconic street where kids grow smarter, stronger, and kinder. The Vans x Sesame Street collection is built for the entire family with a head-to-toe offering of adult and kids Vans Classics, Vans x Sesame Street by Lizzie Armanto Skate styles, and Vans Customs prints.

PowerTown All American Licensing
Licensing News
Powertown Wrestling and All American Licensing and Management Group Announce Licensing Partnership with American Classics

PowerTown Wrestling and its licensing agency All American Licensing and Management Group have announced a licensing deal with American Classics, a leader in classic entertainment properties in the apparel industry. This is the first licensing agreement announced since PowerTown appointed All American Licensing as its partner. The collection will feature a full line of apparel, from t-shirts and sweatshirts for adults to onesies for infants and toddlers.

World of Clash Wildbrain CPLG
Licensing News
WildBrain CPLG Joins Forces with Supercell for First-ever World of Clash Global Licensing Partnership

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a global partnership with game company, Supercell, to create the first-ever licensing program for World of Clash, their smash-hit gaming franchise. Under the partnership, WildBrain CPLG will represent global licensing rights (excluding China) to Supercell’s flagship online multiplayer strategy game, Clash of Clans, together with its hit spin-off game, Clash Royale. Supercell and WildBrain CPLG will collaborate to launch a global cross-category consumer products program aimed at fans of both games, with target categories including toys, apparel, publishing, promotions, gifting, collectibles, consumables and housewares.

Toca Boca Spongebob
Licensing News
Toca Boca Announces SpongeBob SquarePants Integration

Toca Boca, Spin Master’s award-winning Swedish game development studio that makes digital games from the kid’s perspective, is thrilled to announce a new content partnership under license from Paramount Consumer Products and Nickelodeon which offers kids a ground-breaking way to experience the SpongeBob SquarePants universe. On June 13th, a Toca Boca x SpongeBob SquarePants content partnership will be introduced to Toca Life World’s vibrant community, with the launch of the SpongeBob SquarePants Furniture Pack and Gift Event.