Licensing

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Licensing News
Jazwares Signs Master Licensing Agreement with Paramount Global for ‘Avatar: The Last Airbender’

Jazwares, one of the world’s leading toy companies, and Paramount Global, a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide, has announced that they have inked multi-contract deals to release a robust slate of top-of-the-line toys, costumes, and accessories based on some of the entertainment giant’s most iconic properties. As part of the new agreement, Jazwares will hold global master rights to produce figures, toy vehicles, dolls, plush, and playsets for Nickelodeon’s Avatar: The Last Airbender franchise. In a multi-contract collaboration, Jazwares will also possess North American rights for costumes and accessories for Nickelodeon’s Avatar: The Last Airbender franchise and hit Paramount entertainment properties, including Dora, SpongeBob SquarePants, Star Trek and Yellowstone. The Paramount and Jazwares portfolio has an expected retail set in 2025.

nelvana MGA
Licensing News
Nelvana Appointed Merchandising Agency for MGA Entertainment in Canada

Corus Entertainment’s Nelvana, a world-leading international producer, distributor, and licensor of children’s animated and live action content, announced today its new licensing agreement with MGA Entertainment, one of the fastest growing and largest privately held toy and entertainment companies in the world. As its licensing agent in Canada, Nelvana will handle all consumer products licensing, marketing, and retail support in Canada, outside of toys, for MGA’s household name brands such as the award-winning L.O.L. Surprise, Bratz, Rainbow High, Little Tikes, and the highly popular, global sensation MGA’s Miniverse.

Talk About board game
Licensing News
New Board Game Partner and TV Reboot in the Works for Beloved 80’s Game Show ‘Talk About’

Breaking news ahead of National Game Show Day from the inaugural Quiz Show Expo is that the beloved 80’s and 90’s hit family game show ‘Talk About’, created by multi-Emmy-nominated game show phenom, Mark Maxwell-Smith, is readying a worldwide comeback. Maxwell-Smith announces a new Board Game Partner and plans for a TV Show relaunch. While details of a new Talk About TV Game Show Reboot are still under wraps, Maxwell-Smith has signed a comprehensive licensing agreement with Toyetic Brands, founded by longtime Toy Industry and Tabletop Game innovator, Dan Rowen, to develop an extensive line of party games based on the Talk About property. The Talk About deal, which includes board games, card games and mobile game apps, was negotiated by global licensing agent Genna Rosenberg from GennComm ImaGENNation.

Punirunes Spin Master
Licensing News
Spin Master Launches Punirunes, An Unexpectedly Squishy Digital Pet

Spin Master Corp, a leading global children’s entertainment company, unveils today plans to distribute Punirunes, a squishy digital pet that has captivated fans of Japanese anime culture. First brought to market in 2021 by Japanese toy company Takara Tomy, Spin Master will expand distribution to more global markets as fervent fandom brings anime culture to the forefront.

Dragon Ball Super Logo Licensing
Licensing News
Dragon Ball Posts Significant Licensing Growth

Legendary studio and anime industry leader Toei Animation Inc together with its North America agent Crunchyroll, LLC announced today their most recent licensing gains for the Dragon Ball franchise. Encompassing the previous 12 months since last year’s expo, the 2023-2024 Dragon Ball franchise report summarizes the success of their joint licensing efforts, including highlighting a selection of key licensee product collaborations and a detailed selection of new license agreements for both the episodic series and movie properties.

my little pony beauty creations
Licensing News
Hasbro Unveils New My Little Pony x Beauty Creations Products at Licensing Expo 2024

Innovative beauty brand Beauty Creations Cosmetics and leading toy and game company Hasbro have signed a license for a collaboration with the iconic heritage brand, My Little Pony. The My Little Pony x Beauty Creations Cosmetics collection is a fun and colorful collaboration that made its debut at Licensing Expo in Las Vegas, with a launch to the public on the International Day of Friendship Day on July 30, 2024. This is the first licensing agreement for Beauty Creations Cosmetics.

MasterChef Junior
Licensing News
Endemol Shine NA Cooks Up New Partnerships For MasterChef and MasterChef Junior

Endemol Shine North America, a Banijay Americas company, unveiled a new slate of partnerships for the hit culinary competition series’ MasterChef Junior, airing Mondays (8:00-9:00 PM ET/PT) on FOX, and MasterChef, premiering Wednesday, May 29 (8:00-9:00 PM ET/PT) on FOX. The announcement was made by Chris Lucero, Executive Director, Licensing, Banijay Americas. Expanding MasterChef and MasterChef Junior’s current licensing programs, the US partnerships aim to give fans and foodies alike opportunities to experience their favorite cooking competition series by offering new consumer products and experiences in food & beverage, interactive toys, and more.

Funko Invincible Skybound
Licensing News
Skybound Entertainment Announces Strategic Licensing Deals for Their IP Invincible

Skybound Entertainment, the creator-led, multiplatform entertainment company behind mega-hit franchises The Walking Dead, Invincible, Impact Winter, and more, has announced several licensing deals for its tentpole IP, Invincible, that span tabletop games, merchandise, and collectibles, following the resounding success of the series’ second season, which is “100% Certified Fresh” on Rotten Tomatoes.

McDonald's IMG
Licensing News
McDonald’s Appoints IMG to Grow Global Licensing Program

IMG has announced a new, multi-year deal as McDonald’s exclusive global licensing representative. Through this collaboration, Endeavor-owned IMG will work closely with McDonald’s to develop a wide range of licensed products and experiences globally, building upon the brand’s icon status and driving its growth to the surprise and delight of fans around the world. Serving more than 65 million customers daily across nearly 40,000 locations worldwide, McDonald’s is one of the most recognized brands in the world and has become an integral part of global culture. IMG will draw inspiration from the brand’s rich legacy, global scale, and visual identity to develop an authentic and culture-forward licensing program that reflects the universal experiences of McDonald’s fans.