Category: Licensing

Ahead of the New York Toy Fair 2023, Curiosity Ink Media, the original storytelling and Intellectual Property (IP)-generating subsidiary of Grom Social Enterprises, Inc, announces a new expansion of its Cats vs Pickles licensing program in association with Cepia, LLC. This licensing partnership with Well Played Toys is poised to introduce a diverse and innovative range of Cats vs Pickles products to the market. Managing the phenomenal VS World property, where the uniqueness of quirky and unexpected friendships shine, Curiosity Ink is committed to supporting the growing Cats vs Pickles fandom, a group that consistently collects 80 or more distinctive and charming characters. The anticipated new product line is slated to hit retail shelves by Q2 2024, offering fans new options to expand and display their Cats vs Pickles collections.

Moonbug Entertainment, a subsidiary of Candle Media, has announced expansion plans for its biggest global franchise, CoComelon, with master toy partner Jazwares. A new collection of toys featuring characters from the popular franchise will be on display at New York Toy Fair (Jazwares booth #2403) from September 30th to October 3rd. 

Goliath, a family-owned toy and game company, has announced an extension of its global partnership with Paramount Consumer Products to debut a series of plush toys for the new theatrical film, The Garfield Movie, produced by Alcon Entertainment and distributed by Sony Pictures Entertainment, only in theatres May 2024. As the official global plush partner for the highly anticipated film, Goliath will design, develop and manufacture cuddle-worthy plush toys. The collection will debut in parallel with the highly anticipated The Garfield Movie release, starring Chris Pratt as the voice of Garfield, in May 2024. Garfield and Odie 8” soft and huggable plush toys will be available on shelves and online starting at $9.99. The two characters are the first of a full character lineup that will reach the masses in Fall 2024.

Global edtech and multimedia company In KidZ  is making change through play with its new cooking activity kit featuring Sesame Street’s Cookie Monster. Designed to bring families together and create a fun activity that introduces kids to the foods and traditions of cultures around the world, the box set includes a recipe book with easy to learn instructions, games, puzzles, and all the things a kid would need for an indoor or outdoor picnic. In KidZ will showcase the Sesame Street-branded cooking kits at Toy Fair New York, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere, taking place from September 30 to October 3, 2023 in New York City [Booth #4821].  

TOMY International will introduce a new line of plush in Spring 2024 featuring Games Workshop’s global property, Warhammer. Utilizing core characters from the popular miniatures game, TOMY will produce premium collectible plush for Warhammer 40,000 and Warhammer Age of Sigmar. With extensive diversity of content in the Warhammer franchise, including tabletop miniatures games, video games, and consumer products, TOMY will offer an additional way to engage fans and provide them with the characters they love.

 Red Planet Group, a leading Canadian distributor of toys, games, and outdoor goods, is pleased to announce the extension of its distribution partnership with Bonkers Toys. This strategic collaboration continues to position Red Planet Group as the exclusive distributor for their’ hit brands, LankyBox and Aphmau, within Canada. LankyBox and Aphmau, distinguished YouTube creators commanding devoted followings, have achieved immense popularity for their captivating content and now groundbreaking products in collaboration with Bonkers Toys. Red Planet Group’s partnership reinforces the availability of these smash hits across major retailers in Canada and on Amazon.ca, guaranteeing that Canadian consumers have seamless access to these remarkable and highly coveted products. 

Spin Master, a leading global children’s entertainment company, announces a second flurry of North American licensing agreements for its fantasy adventure franchise Unicorn Academy, premiering in November on Netflix. Audiences will be transported to a magical world as they follow Sophia on her journey from ordinary to extraordinary – as she discovers her unexpected destiny as a unicorn rider, with a 72-minute movie premiere event and episodic content streaming globally.

Two globally recognized brands, 5-Minute Crafts and Angry Birds, are excited to announce a partnership that promises a unique experience for fans of both universes. Rovio Entertainment has integrated 5-Minute Crafts branded levels within Angry Birds Friends for a week-long special in-game event from September 25th to October 2nd. Millions of fans can dive into 5-Minute Crafts’ DIY charm within actual game levels and will encounter in-game prompts, guiding them to watch inspiring videos on YouTube. But the excitement extends beyond the virtual landscape. TheSoul and Rovio are initiating the #AngryCraftsChallenge, which encourages fans to create real-life Angry Birds levels using household items. As showcased in TheSoul’s kickoff video on YouTube Shorts, the challenge paves the way for fans to imagine, create, and share their unique game levels.

Fun In Motion Toys, maker of the award-winning interactive toy sensation Shashibo, is thrilled to announce a new licensing partnership with Paramount Consumer Products to make products showcasing hit Nickelodeon franchises. The collaboration will introduce three exciting new series’ of Shashibo, featuring beloved characters from Teenage Mutant Ninja Turtles: Mutant Mayhem, SpongeBob SquarePants, and Avatar: The Last Airbender.