Licensing

Playmobil WildBrain
Licensing News
WildBrain CPLG Expands Global Licensing Program for Playmobil

WildBrain CPLG, a trusted licensing partner for leading brands worldwide, is expanding the licensing program for beloved brand Playmobil, with new cross-category partnerships across the globe. As master licensee for Playmobil, WildBrain CPLG handles worldwide rights across the brand’s core and franchise programs for the Horst Brandstätter Group. As Playmobil celebrates its milestone 50th anniversary this year, new global collaborations signed by WildBrain CPLG include apparel and accessories lines from Zara for a new Playmobil collection that features a t-shirt and sweatshirt, while lifestyle retailer Spreadshirt has launched branded items across apparel, accessories, paper products, kitchen accessories and home accessories.

Fuggler PMI
Licensing News
PMI Kids World Secures Exclusive Global Collectibles Deal for Fugglers

PMI Kids World, a toy company renowned for its mega-popular branded toys & collectible ranges, has signed an exclusive worldwide licensing agreement with the delightfully disturbing & awkwardly weird creatures: Fugglers! The funny-ugly monsters, that have become a huge hit with their playful antics and quirky looks, are now coming to shelves in a completely new way this winter, so watch out for the ultimate Fuggler fart tornado!

mini brands kfc zuru
Licensing News
ZURU Unveils Mini Brands KFC!: A Finger-Lickin’ Addition to the Mini Brands Collection

ZURU is thrilled to announce the launch of its latest addition to the Mini Brands collection – Mini Brands KFC! KFC, one of the most recognized and beloved restaurant brands globally, has joined forces with ZURU to bring the finger-lickin’ goodness of their worldfamous menu to the palm of your hand. As the stand-alone brand in its range, it was created with true fans in mind, guaranteeing five KFC miniature limited edition collectables in every capsule. There are 20 perfect replicas of KFC’s secret recipe staples, including fried chicken and irresistible sides. Hidden in the mix are rare gold, scented and frozen moment miniatures for a lucky few to find.

Barbiecue Heinz Mattel
Licensing News
Heinz and Mattel’s Barbie Team Up to Release ‘Barbiecue’ Sauce

You want it? You got it. Prepare for your (real) world to be officially turned pink as Heinz teams up with Mattel to launch the limited-edition Heinz Classic Barbiecue Sauce. Available now, this pink vegan mayo with BBQ sauce comes following last year’s continued Barbiecore craze, with Heinz teasing its fans about whether this dream condiment concoction should be made a reality.

Horizon Group USA
Licensing News
Horizon Group Inspires Creativity Through Partnerships with Top Brands

Horizon Group USA, a leading global provider of innovative activity products, continues to keep creativity fun and accessible for families by introducing new product experiences from their favorite brands. Following a strong holiday season, Horizon Group has maintained momentum throughout the first quarter through strategic partnerships across top categories, perfectly positioning the company for further growth.

Stan Lee Kartoon Studios VeVe
Licensing News
Kartoon Studios + VeVe to Launch Stan Lee Limited Edition ‘Phygital’ Collections

Kartoon Studios, the controlling partner of “Stan Lee Universe, LLC,” partners with VeVe, the global leader in digital collectibles and comics derived from some of the world’s best known IP, such as Star Wars, associated with powerhouses, including Disney and Marvel, as well as being the top-grossing Entertainment App in the Google Play and Apple stores, and groundbreaking Multiverse Clothing Company Inc. to produce a series of limited-edition Stan Lee digital and physical collectibles to be included in launches aimed for June and July around San Diego Comic-Con.

Licensing International Global Study 2023 2024 finalists award excellence
Licensing News
Licensing International Announces 2024 Excellence Awards Finalists

Licensing International is proud to announce the full list of finalists for the prestigious Excellence Awards for 2024, dedicated to recognizing outstanding achievements and innovation in the global brand licensing industry. This year’s Excellence Awards feature 197 finalists in 32 categories. More than 800 submissions were reviewed by a panel that includes 200 judges from 20 countries.

OOLY Suzy Ultman
Licensing News
Explore OOLY’s New Creative Collaboration with Suzy Ultman

OOLY, the whimsical and colorful arts, crafts and school supply brand has announced a joyful collaboration with esteemed designer and illustrator Suzy Ultman. OOLY’s first-ever collaboration with designer and illustrator Suzy Ultman marries her signature artistry to their products, highlighting both brands’ commitment to imaginative and playful design. This partnership celebrates the union of creativity and joy in their products, enhancing the Stickiville and Tattoo-Palooza lines.

Nermal Godzilla RIPNDIP
Licensing News
Toho International, RIPNDIP, and YouTooz Unveil Epic Limited Edition Godzilla Collection

Get ready for a crossover so hot it’s practically on fire, as Toho International, the Japanese studio’s US-based subsidiary that has brought Godzilla to life, along with cutting-edge streetwear brand RIPNDIP, and collectibles company Youtooz, have come together for the ultimate Godzilla merch collab. Launching on Youtooz on April 16, fans of the famous Kaiju will have access to limited edition plush and apparel that is sure to be a must-have addition to any collection.