Licensing

Molang London
Licensing News
Molang to Feature in First-ever Live Fan Event in London

Millimages, one of the oldest independent animation studios and IP developers in Europe, is thrilled to announce the first ever Molang live fan event in London. The two-day affair will take place from March 2nd-3rd at Sokollab/BoraBori in Soho to mark the 5th anniversary of K-pop band – and huge Molang fans – Tomorrow X Tomorrow (TXT).

DeAgostini Legends of Ferrari F1 Replica Racing Car Collection
Licensing News
DeAgostini Announces Legends of Ferrari F1 Replica Racing Car Collection

DeAgostini, a premier European-based collectibles brand, delights race fans and automotive aficionados as it announces the launch of the Legends of Ferrari Formula 1 Collection. Reproduced with an extraordinary degree of detail, these die-cast metal models are officially licensed from Ferrari and deliver all the realism that 1:24 scale offers to collectors: the mechanical details of the chassis and engine, the aerodynamic surfaces, the cockpit with the driver’s seat, steering wheel and controls, and the team’s signature Ferrari red color scheme. This latest subscription from DeAgostini delivers truly spectacular models to collect, display, and admire with the quality and extremely high level of detail for which the brand is internationally renowned.

Strawberry Shortcake 45th Anniversary
Licensing News
WildBrain Strawberry Shortcake Celebrates Her 45th Anniversary in Collaboration with Bakers, Makers and Creators

WildBrain, a global leader in kids’ and family entertainment, is celebrating the 45th anniversary of its beloved Strawberry Shortcake brand with a host of new products and experiences for fans throughout this milestone year. In collaboration with makers, bakers and creators who draw inspiration from Strawberry Shortcake, an array of new fashion collections, delectable treats, sweet social content and delightful artwork will be unveiled in 2024, highlighting the various iterations of the brand. Over the span of more than four decades, Strawberry Shortcake has consistently captured the hearts of fans from generation to generation.

Twenty Sided Tavern D&D
Entertainment Licensing News
Curious Hedgehog and Showpath Entertainment Present the Official Dungeons & Dragons Live Theatrical Experience – The Twenty Sided Tavern

Adventure awaits as Curious Hedgehog and Showpath Entertainment unite with Wizards of the Coast and Hasbro to bring the first-ever officially licensed Dungeons & Dragons (D&D) theatrical production to the stage this spring, The Twenty-Sided Tavern! Gather your party and experience the interactive theatrical adventure that has captivated critics and audiences worldwide, with previews starting at Stage 42 (422 W 42nd St) in New York City on Friday, April 19, 2024, and an official opening of Sunday, May 5, 2024. Exclusive pre-sale tickets will be available starting February 29th. Interested fans can sign up at thetwentysidedtavern.com for pre-sale access. General public on-sale begins Monday, March 4th.

puma x trolls
Licensing News
New PUMA and Dreamworks Animation’s Trolls Collaboration Comes to Life with Trolls-tastic Collection

The new PUMA x Trolls designs transform classic kids’ gear with a sprinkling of signature Trolls flair. Created in collaboration with the beloved DreamWorks Animation’s Trolls films, the new collection is a celebration of joy, community and music. Featuring vibrant colors, playful graphics, and enchanting details like pops of color inspired by the iconic Trolls hair, the collection is all about the happy Trolls characters who love to sing, dance and hug all day. Featuring styles for boys and girls, the playful and colorful apparel incorporates soundwaves and musical motifs from the Trolls films. Active silhouettes like the matching track jacket and track pants are complemented by classic silhouettes like graphic t-shirts and crewneck sweaters.

Llama Llama Kohl's
Licensing News
Kartoon Studios and Penguin Young Readers Launch New “Llama Llama” Merchandise Retail and Charitable Program at Kohl’s

Kartoon Studios, Inc (NYSE American: TOON) evergreen brand “Llama Llama” partners with Penguin Young Readers and KOHL’s to launch new back-to-back nationwide retail promotions featuring book and plush products from the bestselling “Llama Llama” franchise, as part of the popular Kohl’s Cares program. Additionally, Kartoon Studios has added two new plush toy licensing partners to a growing roster, Spirit and YOTTOY, further building the brand’s U.S. merchandise program.

crayola lol surprise
Licensing News
The Highly Anticipated L.O.L. Surprise! Loves Crayola Collaboration Hits Retailers Worldwide

Late in 2023, MGA Entertainment (MGA) and Crayola proudly announced a multi-year licensing agreement for MGA Entertainment to produce and distribute Crayola-inspired dolls and licensed merchandise globally under its L.O.L. Surprise! Loves brand. The all-new L.O.L. Surprise! Loves Crayola line-up popped up in toy aisles this month with the cutest, color-filled, limited-edition tots and a giant crayon-shaped L.O.L. Surprise! Loves Crayola Color Me Studio, poised to become the season’s must-have collection.

BoxLunch Strawberry Shortcake
Licensing News
BoxLunch Celebrates Strawberry Shortcake’s Berry Special 45th Anniversary with a Retro-Inspired Capsule Collection

Commemorating the 45th anniversary of the sweet and adorable Strawberry Shortcake, fandom-first retailer BoxLunch is launching a 25-piece collection inspired by the titular doll’s original vintage look on February 12. Available online and in BoxLunch stores, the collection is the perfect, multi-generational purchase for those who grew up with Strawberry Shortcake or are fans of 80s/90s brands. The product assortment, which includes apparel, home, novelty, auto, sleep, accessories, pins, bags, and jewelry, pays homage to the iconic character that has been bringing joy to audiences since its introduction in 1979.

Hammerbarn Bluey
Licensing News
Bluey Takes Over Bunnings with a ‘For Real Life’ Hammerbarn Transformation

A new collaboration between two Australian icons has officially launched, as home and lifestyle retailer Bunnings reveals their Bluey Hammerbarn transformation – Wackadoo! Bluey, the globally recognized animated TV series and homegrown favorite, will take over the exterior signage of six Bunnings stores around Australia and one store in New Zealand with a Hammerbarn rebrand this month – inspired by the popular Bluey ‘Hammerbarn’ episode from Season 2 of Bluey.