Some of the most iconic characters in the Star Trek universe are among the toys featured in the summer 2022 launch of Playmates Toys’ all-new collection of Star Trek action figures and accessories. Playmates marks its much-anticipated return, after a 12-year absence, as the global licensee across action figures, vehicles, ships and role play for all ViacomCBS Star Trek Properties.
Leading licensing agency, Bulldog, has agreed terms on a deal with Wow! Stuff to become the first licensee for the ‘boundary breaking’ 2.5D animated series, Odo. Odo was created by Sixteen South Originals and co-produced with Letko. In the new Master Toy global deal, Wow! Stuff will create a comprehensive range of toys including plush, dolls, figures and accessories, role-play toys, play sets, track sets, construction toys and bath toys.
2022 sees the launch of the first James Bond bear by German toymakers Steiff, the company that invented the Teddy Bear. Just 1,962 handcrafted collector’s bears will be made in a numbered series to mark the date of Dr. No’s cinematic release in 1962. Dressed in a tailored black cotton dinner jacket, white buttoned shirt, and black bow tie, the bear channels Bond’s effortless style, complete with black mohair legs and a 60th Anniversary embroidery on one foot. He features a gold-plated Steiff button in ear, bearing his individual number, and will come with a numbered certificate of authenticity within a special James Bond presentation box.
Rocket Licensing and Spotlight Licensing are set to build a global consumer products program for critically acclaimed fan-favorite television drama, All Creatures Great and Small with Rocket leading in all markets outside North America and Spotlight focused on North America. The series, based on best-selling stories written by Alf Wight under the pen name James Herriot, follows the heart warming and humorous adventures of a young vet from Glasgow working in the stunningly beautiful Yorkshire dales.
Carter’s, Inc. (NYSE: CRI), the largest branded marketer in North America of apparel exclusively for babies and young children, today announced its iconic brand OshKosh B’gosh as the first-ever kids apparel sponsor of TIME, TIME for Kids and Nickelodeon’s second annual Kid of the Year. The highly anticipated initiative celebrates young change makers who are making a positive impact on society.
Novel Entertainment has partnered with P2 Games to develop and launch a new racing game for its internationally renowned Horrid Henry brand. Targeting kids aged 6+ and families, ‘Horrid Henry’s Krazy Karts’ will initially be available exclusively from the Nintendo eShop on Nintendo Switch worldwide from Friday 21st January.
Moose Toys a leading innovator in the toy industry, revealed today the highly-anticipated first-look at its new Octonauts toy line, launching August 2022. In partnership with Silvergate Media, Moose will release a range of vehicles, figures, plush and playsets based on the popular animated TV property “Octonauts” and its latest new series, “Octonauts: Above & Beyond,” to preschool toy aisles nationwide. Moose will continue the Octo-fun with line expansions, including new characters, vehicles and more, in late 2022.
King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, announced that it is growing its global licensing programs for Popeye and Olive Oyl with a slate of new innovative partnerships. The expansion extends across the promotions, food and beverage categories and includes new territories, partners and product lines that honor the legacy of King Features’ classic characters from the extensive Popeye universe, including Olive Oyl and Wimpy.
Cloudco Entertainment, owner of the beloved heritage brand, Care Bears, announces a wave of new deals as the loveable, huggable bears spread sharing and caring across Care-a-Lot, and beyond. New consumer product deals will start launching at the start of 2022, and throughout the year, as the brand celebrates its 40th Anniversary with collaborations spanning across multiple categories including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, travel, and the metaverse.