Licensing

Mix the Magic Bulldog
Licensing News
Innovative Toymaker Moose Toys’ Magic Mixies Retail Phenomenon and Hit Show Attracts Two Additional Licensees Through Bulldog Licensing

Bulldog Licensing, one of the licensing industry’s leading agencies, has announced two new partners for the phenomenally successful Magic Mixies property from innovative toymaker Moose Toys. William Lamb Group, a major name in footwear for over 130 years and an expert in design-to-delivery production, is planning a range of footwear, bags, purses and accessories for the Magic Mixies brand. Launching initially with a retail exclusive bag in spring 2024, the full range of products will be in development later in the year.

Peppa Pig duplo lego
Licensing News
New LEGO DUPLO Peppa Pig Sets Revealed

The LEGO Group is thrilled to reveal the brand-new LEGO DUPLO Peppa Pig sets in collaboration with leading toy and game company Hasbro. Inspired by everyone’s favorite pig, toddlers can immerse themselves into the colorful world of Peppa Pig through LEGO DUPLO sets coming this summer. This year marks the 20th anniversary of Peppa Pig and it’s the perfect occasion for the new LEGO DUPLO Peppa Pig sets to spark imagination and inspire fun play opportunities where toddlers can develop their fine motor skills. The new sets combine the building adventure of LEGO DUPLO play with colourful settings, iconic characters, and storytelling from the popular preschool animated series.

Miraculous multi-media
Licensing News
Miraculous Franchise Continues Multi-Media Success Story Signing Multiple New Deals Across the Globe

Global independent animation studio ZAG has signed a roster of new multi-media deals for its multiple-award-winning global franchise, Miraculous—one of the most in-demand brands of the past decade. On March 12, Netflix added season four of the ZAG Heroez Miraculous TV Series—created by ZAG and produced with Mediawan Kids & Family. And in July 2023, the blockbuster animated feature Miraculous: Ladybug & Cat Noir, The Movie debuted in second place on Netflix’s global top 10 for English-language films for the week of July 24-30.

Bazooka Joe DC
Licensing News
DC and Bazooka Bubble Gum Team Up to Bring Fans the Ultimate Comic Collaboration

Icons unite today as Bazooka Bubble Gum joins forces with the legendary DC to bring fans a thrilling series of eight original digital comics. The comics will roll out over the course of the year, taking fans on an unforgettable journey. The world’s greatest Super Heroes from DC will be the first to join Bazooka Joe and His Gang in The Bazookaverse.

Sony ghostbusters
Licensing News
Sony Pictures Debuts Chilling New Brand Collaborations and Themed Products Ahead of ‘Ghostbusters: Frozen Empire’ Theatrical Release

Sony Pictures Consumer Products invites fans of Ghostbusters to gear up for the next chapter in the iconic franchise with new products and unique collaborations designed to further immerse enthusiasts into the pop culture phenomenon. The robust consumer products program, anchored by key licensees including Hasbro, Funko, Timberland, and Kellogg’s, aligns with a new phase in the Ghostbusters franchise, marked by the much-anticipated arrival of Sony Pictures Entertainment’s latest film, Ghostbusters: Frozen Empire (premiering March 22 exclusively in movie theaters).

Seltzer Licensing Group Zippo
Licensing News
Zippo Signs Exclusive Deal with Seltzer Licensing Group

Seltzer Licensing Group has announced its new partnership with Zippo Manufacturing Company as its exclusive licensing agent. Zippo Manufacturing Company is a leading global manufacturer and distributor of the iconic, patented windproof lighter and other outdoor products, including heat banks, hand warmers, fire starters and hand tools among others. Seltzer Licensing Group will be focused on extending Zippo’s equity in Fire, Heat, Cooking and Light into adjacent consumer products within the outdoor space, such as patio heaters, firepits/fire-tables, LP tanks, grills/grilling accessories, log sets and the like.

Ghibli Boxlunch
Licensing News
BoxLunch Celebrates Studio Ghibli With New Merchandise

Fandom-forward retailer BoxLunch is celebrating the fantastical works of Studio Ghibli with their latest collection, available now for fans to purchase! For over three decades, Studio Ghibli has delivered films with overwhelmingly beautiful art and heartwarming stories enjoyed by all ages worldwide. Fans can now explore BoxLunch’s unique 46-piece collection, inspired by two of the Japanese animation studio’s popular films – My Neighbor Totoro and Ponyo. From admirers of the goldfish princess or friends of the cuddly forest spirits, this collection’s range of products including Ponyo and Totoro-themed overalls, hoodies, handbags, pins, and more adorned with iconic imagery from the films that capture the magic of these beloved stories.

Castle Clash Kung Fu Panda
Licensing News
DreamWorks Animation’s Kung Fu Panda Comes to Castle Clash in New Limited-Time Event

Classic strategy mobile game, Castle Clash, is once again collaborating with Universal Products & Experiences to bring new content to the game inspired by DreamWorks Animation’s Kung Fu Panda 4, which is in theaters now. Castle Clash is a popular strategy mobile game with over 100 million downloads worldwide. The game combines various gameplay elements, including base building, tower defense, and real-time strategy.

Buff Monster Minions
Licensing News
Illumination’s Minions Collaborate with Buff Monster on Limited-edition Apparel Drop

Illumination’s Minions have tapped renowned street artist, Buff Monster, to collaborate on a limited-edition apparel drop, the Minions x Buff Monster capsule collection– available now in limited quantities, exclusively at Universal UNIVRS – a first-of-its-kind retail destination located at Universal CityWalk Hollywood and inside Universal Studios Florida at Universal Orlando Resort. Bright yellow and instantly unforgettable, the Minions have become icons of self-expression in pop culture across the globe. Worlds collide as Buff Monster, known for the pops of color and signature monster characters featured in his artwork, puts his own creative twist on the collaboration design by seamlessly integrating his artistic style with the iconic Minions characters. This will be the second collaboration between Buff Monster and the Minions, after the launch of a popular beach-themed apparel line in 2016.