Category: Licensing

In celebration of Hello Kitty’s 50th anniversary year, fandom-forward retailer BoxLunch launched a new, exclusive Hello Kitty and Friends Floral Collection, now available for fans to enjoy. Whether lounging amidst the flower beds or joyfully frolicking in poppy fields, this assortment of apparel and accessories promises to infuse fun, freshness, and a sense of joy into the wardrobes of all kawaii couture aficionados.

Heathside Ltd has renewed an existing established agreement with SEGA and has added additional products into the foray for Sonic the Hedgehog. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for Heathside Ltd. The additional Sonic licensed lines will launch Q4 2024 through selected retail partners and will include a variety of toys, collectables, and gifts. Darren Epstein from Heathside commented, ’‘We are over the moon to be continuing our relationship and license with SEGA and Sonic. We have long experience working on the brand and we are so happy to continue and expand the categories we have!”

The beloved characters from Dr Seuss’s timeless classic The Lorax are getting a contemporary makeover in an unprecedented collaboration with renowned artist Daniel Arsham, marking the first time the artist has officially collaborated with Dr Seuss Enterprises, this groundbreaking partnership merges the whimsical world of Dr Seuss with Arsham’s unique artistic vision, resulting in an innovative exploration of environmentalism and imagination, just in time for Earth Day.

Moose Toys, a leading product and marketing innovator in the toy industry, in collaboration with Universal Products & Experiences, is bringing the biggest global animated franchise in history, Illumination’s Despicable Me, to shelves today. The extensive and innovation-infused line of action figures, playsets and collectibles — as well as co-branded toys, including Moose’s Heroes of Goo Jit Zu — will range in price from $2.99 to $29.99. The toy line is available ahead of the theatrical release of Illumination’s Despicable Me 4 on July 3, 2024.

Player 2, a modern agency specializing in gaming, esports and digital entertainment, is thrilled to announce their new partnership with Molang, Millimages’ global icon, aka The Ambassador of Kindness. The collaboration will combine Player 2’s broad expertise in gaming with Molang’s international charm and notoriety to establish exceptional relationships and extend the brand across digital platforms for modern games worldwide. The company will specifically target opportunities and products that integrate Molang’s core message of kindness into the gaming experience.

Disguise, Inc has announced the renewal of its licensing agreement with Hasbro, a longstanding licensor for the company. This renewed agreement establishes Disguise’s position as a key licensee, granting the company continued rights to design, market, manufacture, and distribute costumes and costume accessories throughout North America and LATAM.

WildBrain CPLG, a trusted licensing partner for leading brands worldwide, is expanding the licensing program for beloved brand Playmobil, with new cross-category partnerships across the globe. As master licensee for Playmobil, WildBrain CPLG handles worldwide rights across the brand’s core and franchise programs for the Horst Brandstätter Group. As Playmobil celebrates its milestone 50th anniversary this year, new global collaborations signed by WildBrain CPLG include apparel and accessories lines from Zara for a new Playmobil collection that features a t-shirt and sweatshirt, while lifestyle retailer Spreadshirt has launched branded items across apparel, accessories, paper products, kitchen accessories and home accessories.

PMI Kids World, a toy company renowned for its mega-popular branded toys & collectible ranges, has signed an exclusive worldwide licensing agreement with the delightfully disturbing & awkwardly weird creatures: Fugglers! The funny-ugly monsters, that have become a huge hit with their playful antics and quirky looks, are now coming to shelves in a completely new way this winter, so watch out for the ultimate Fuggler fart tornado!

ZURU is thrilled to announce the launch of its latest addition to the Mini Brands collection – Mini Brands KFC! KFC, one of the most recognized and beloved restaurant brands globally, has joined forces with ZURU to bring the finger-lickin’ goodness of their worldfamous menu to the palm of your hand. As the stand-alone brand in its range, it was created with true fans in mind, guaranteeing five KFC miniature limited edition collectables in every capsule. There are 20 perfect replicas of KFC’s secret recipe staples, including fried chicken and irresistible sides. Hidden in the mix are rare gold, scented and frozen moment miniatures for a lucky few to find.