Far Out Toys announced a new deal with Disney that brings the Star Wars universe to its new line of Pulp Heroes collectibles.
The Wiggles named WowWee as its master toy partner for North America.
Jazwares announced that its division Zag Toys has formed a partnership with Kellytoy for the distribution of its Russ Berrie plush toy brand.
Singing Machine has partnered with CBS Consumer Products to debut Carpool Karaoke, the Mic at Toy Fair New York, bringing James Corden’s popular Tv segment into cars nationwide.
Basic Fun! will debut a new collection of Playhut play structures featuring Pinkfong’s global sensation Baby Shark.
McFarlane Toys will create dedicated lines of DC Multiverse collectible figures for mass and specialty, beginning in 2020.
On the heels of SpongeBob’s Superbowl appearance, Nickelodeon will celebrate SpongeBob Square Pants’ 20th anniversary with a Best Year Ever tribute that includes a meme-worthy toy line from Alpha Group and more.
The Overwatch League signed sponsorship deals with Coca-Cola, Toyota, T-Mobile, HP, and Intel.
King Features Syndicate, a unit of Hearst, expands its global licensing reach this year with new partnerships and renewals, and is actively looking for new IP to further drive its growth.