LicensingJennifer Lynch

Licensing Toys
Wish Me Zoonicorns Expands at Retail, Abroad
After a successful e-commerce launch of plush by Jay@Play through DTR advertising, Zoonicorn announced its interactive Wish Me Zoonicorn will soon be available through additional retailers nationwide.   Amazon, Target, Meijer, Walmart, Cracker Barrel, and other retail locations will carry the line nationwide beginning this fall.   The Zoonicorn Booth will be #A134, and Jay@Play will be located in Booth #L194 at the Licensing Expo, June 4-6, Mandalay Bay Las…
Licensing New Product
Tetris Goes Kawaii with Hello Kitty
Sanrio and Tetris announced a multi-year partnership to collaborate on games and merchandise.   Their first entry brings Tetris and many of the Sanrio characters together in a new online game set to debut June 3. In addition, the companies will introduce a new co-branded style guide at Licensing Expo, June 4-6 in Las Vegas, which will be available for interested licensees worldwide, in categories such as apparel, cosmetics, stationery…
This New Masterchef Junior Cookbook is Milk Bar-Approved
Clarkson Potter, a division of Penguin Random House, will publish the second Masterchef Junior cookbook. Masterchef Junior Bakes! will include a foreword written by Masterchef Junior judge Christina Tosi, the chef, founder and owner of Milk Bar. The 100 recipes in MasterChef Junior Bakes! celebrate creativity, technique and embrace simple-to-sophisticated and sweet-to-savory baked goods. Young bakers will learn how to cream butter for Vanilla Bean Sugar Cookies, shallow-fry dough for…
Licensing News
Polly Pocket Brand Ambassador Sky Brown Proves Tiny is Mighty
Top pint-sized skateboarder Sky Brown is a new global brand ambassador for Mattel’s Polly Pocket.   Embodying the brand’s message that Tiny is Mighty, the 10-year-old skateboarder is one of the youngest girls to compete and medal at a professional skateboarding competition. Sky Brown challenges the status quo and encourages other young girls to do the same—just like Polly Pocket.   Last year, Mattel re-introduced Polly Pocket in its original…
Licensing New Product
Crawford the Cat Gets Activity Book
In the Sports Zone created the first Crawford the Cat Activity & Coloring Book.   Through a deal inked with the children’s educational brand, In the Sports Zone developed an activity book targeted for kids ages 4-7.   The activity book includes 48 full-color pages of content including educational games, puzzles, drawing, coloring, and more. The paperback activity book retails for $12.99 and is sold on Amazon.   “In the…
Licensing News
Powerpuff Girls Add Superhero Style to New BIZUU Sportswear
The Powerpuff Girls joined with Polish fashion brand BIZUU to bring their style to a new sportswear collection.   The collection marks the third collaboration between BIZUU and the superhero trio. It will include tops, sweatshirts, jackets, leggings and swimwear suitable for yoga, running, and swimming as well as team sports. While the partnership taps into the athleisurewear trend, it continues Cartoon Network’s efforts to build The Powerpuff Girls as a…