Brilliant PR President Kathleen Tomes, Litzky PR President Josslynne Welch, and Freeman PR President Bruce Maguire join this episode of ShopTalk to discuss best practices in public relations, social media, and influencers for today’s businesses.
Hasbro’s President of North America, Eric Nyman, joins this episode of aNb Media’s ShopTalk, to discuss the harm on knockoffs in the toy business, the relaunch of Power Rangers and how the action figure category is now broken into three segments. Additionally we dive into the topic of the continued resurgence of the board game category and the impact sharing on social media channels have in creating a game’s success.
Learn how effective PPC (pay per click) is on Amazon, what the A9 algorithm is, and why it’s important for Amazon vendors.
Learn why Q Scores matter and how they can help brands find right-fit partners and gauge whether or not an existing brand/program/personality is resonating.
In episode 8 of aNb Media’s ShopTalk, Ben Kaufman, Camp CEO & BuzzFeed CMO talks about how CAMP is doing things different, blending retail with experience.
In episode seven of aNb Media’s ShopTalk, CEO and founder of Driver Digital Scott Weitz talks about monetizing content and growing your digital audience.
In this episode of ShopTalk, we chat with Anton Rabie, co-founder and co-CEO of Spin Master about starting the company with college buddies Ronnen Harary and Ben Veradi, and how its recent acquisitions of companies like Cardinal and Swimways coupled with its inventor relationships will drive the company’s future success.
On the latest of aNb Media’s ShopTalk, we sit down with Ashley Mady, president of Women in Toys, Licensing & Entertainment (WIT) to discuss WIT’s initiatives, how the organization has evolved to meet the needs of its members, and why there’s still a lack of women in the C Suite of the toy industry.