NewsJennifer Lynch

Licensing Toys
Wish Me Zoonicorns Expands at Retail, Abroad
After a successful e-commerce launch of plush by Jay@Play through DTR advertising, Zoonicorn announced its interactive Wish Me Zoonicorn will soon be available through additional retailers nationwide.   Amazon, Target, Meijer, Walmart, Cracker Barrel, and other retail locations will carry the line nationwide beginning this fall.   The Zoonicorn Booth will be #A134, and Jay@Play will be located in Booth #L194 at the Licensing Expo, June 4-6, Mandalay Bay Las…
Licensing New Product
Tetris Goes Kawaii with Hello Kitty
Sanrio and Tetris announced a multi-year partnership to collaborate on games and merchandise.   Their first entry brings Tetris and many of the Sanrio characters together in a new online game set to debut June 3. In addition, the companies will introduce a new co-branded style guide at Licensing Expo, June 4-6 in Las Vegas, which will be available for interested licensees worldwide, in categories such as apparel, cosmetics, stationery…
Entertainment News
The Build-Up Continues: Minecraft Movie Sets Date for 2020
The Minecraft movie has officially set a premiere date.   On March 4, 2022, the film will become a reality. Fans have anxiously awaited the announcement since production was first announced in 2014. Dates have previously been tossed out since Warner Bros. acquired the rights to the film in 2014—around the same time Minecraft creator Mojang was acquired by Microsoft. It’s original release date had been set for May 24,…
TCG Toys Unveils New Rubik’s Cube-Inspired Puzzles
TCG Toys will launch Rubik’s-branded jigsaw puzzles featuring trademarked square die-cut pieces. The new Rubik’s collection will go on sale this fall, ahead for Rubik’s 40th anniversary celebrations in 2020.   “Rubik’s Cube is known the world over for its colorful 3D puzzle Cube that has confounded puzzlers for years and now TCG is ‘twisting’ Rubik’s game play even further with jigsaw puzzles featuring pieces that are all the same…
This New Masterchef Junior Cookbook is Milk Bar-Approved
Clarkson Potter, a division of Penguin Random House, will publish the second Masterchef Junior cookbook. Masterchef Junior Bakes! will include a foreword written by Masterchef Junior judge Christina Tosi, the chef, founder and owner of Milk Bar. The 100 recipes in MasterChef Junior Bakes! celebrate creativity, technique and embrace simple-to-sophisticated and sweet-to-savory baked goods. Young bakers will learn how to cream butter for Vanilla Bean Sugar Cookies, shallow-fry dough for…