The NPD Group announced U.S. retail sales of toys generated $25.1 billion in 2020, an increase of 16% or $3.5 billion.
From deep sea creatures to yummy food fare, more than 40 new friends will join Kellytoy’s Squishmallows squad in 2021.
As part of the deal, Moose Toys will create a full range of Octonauts toys including figures, vehicles, playsets, plush, games and more.
Making It In The Toy Industry, a toy industry podcast hosted by the Toy Coach Azhelle Wade, announces the release of its second season.
WildBrain CPLG has been appointed, through an expansion of its partnership with Hasbro Consumer Products, to represent eOne brands Peppa Pig, PJ Masks and Ricky Zoom in the Nordics and Central and Eastern Europe.
Kangaru LLC, maker of scented stationery and activities, has aligned with Impact Confections, Inc. to create a Warheads sour candy scented program.
Trends International, manufacturer of posters, calendars, stickers, and social stationery, becomes a licensed partner of multiple influencers within Semaphore’s portfolio.
Firefly Brand Management secures license deals for Paul Frank with partners including Little Shop of Pins, Michael Miller Fabrics, Ohhy Media, and FYE.
Peter Mohan will serve as showrunner and executive producer, while Vanessa Shapiro will also executive produce, the TV adaptation of the Folktellers: Excerpts from an Unknown Guidebook YA series.