Looking back at my October 2017 column, I was armed with facts proclaiming that brick-and-mortar retail was rock solid, despite what we all saw in the news. Sixteen months later, following the 2018 Christmas season, I was curious: Had those predictions been accurate? Did brick-and-mortar actually weather the Amazon storm of the past two seasons?
With a reputation in the toy industry of being the fix-it crew for clients in need of better design and manufacturing, Design Edge president Matt Nuccio recounts the challenges of designing on margins to meet the timeline of fad-driven product.
Fall Toy Preview 2018 is slated for October 2–4 at the Dallas Market Center in Dallas, Texas. If you’re wondering what’s in store for the fall marketplace, read on as The Toy Association’s Kristin Morency Goldman breaks down the top five things you need to know about Fall Toy Preview.
by Laurie Chartorynsky, The Toy Association
Eva Press, Facebook’s U.S. Group Lead, Consumer Packaged Goods & Healthcare, will delve into how traditional brands can best leverage digital marketing strategies to reach consumers.
Stephanie Wissink, a managing director and senior research analyst at Jefferies, will lead one of several “TED Talk”-like sessions at the new PlayCon.