Kellytoy Expands Squishmallows With Reversible Flip-A-Mallows
Kellytoy is launching the latest addition to its Squishmallows line – reversible Flip-A-Mallows plushes, available in six styles with 12 characters total.
Sakar Expands Licensed Wheeled Goods with Monster Jam
Sakar International is releasing a new line of licensed wheeled goods and youth electronics in partnership with the Monster Jam brand.
Precious Moments Introduces Precious Earth Collection
Precious Moments, Inc. has launched a Precious Earth infant and toddler collection of nursery, feeding, and gift options for eco-conscious families.
Etch a Sketch Collaborates with Classic Brands for 60th Anniversary
The Etch a Sketch brand is joining forces with the Monopoly, NASA, Stan Lee, and Rubik’s brands. Each will have their own limited-edition Etch A Sketch toys.
LeapFrog and VTech Showcase New and Expanded Lines at Toy Fair
LeapFrog Enterprises, Inc. announced the expansion of its infant and preschool collection, anchored by a line of toys based on Blue’s Clues & You!. Meanwhile, VTech announced new additions to its baby, infant and, toddler collection.
L.O.L. Surprise! x Uniqlo to Bring Apparel to Fans
MGA Entertainment announced a new L.O.L. Surprise! x Uniqlo fashion capsule that will launch exclusively at UNIQLO stores beginning April 2020.
Jazwares Announces New Collaboration With The Masked Singer
Jazwares will debut The Masked Singer Karaoke Microphone at retail later this year, inspired by FOX’s singing competition series.
Hasbro Marvel Spider-Man Maximum Venom Product Line Revealed
Ahead of New York Toy Fair, Hasbro revealed a new product line for Spider-Man Maximum Venom, which includes new six-inch scale Marvel Legends figures.
Step2 Company Rolls Out New Collection of Ball-Based Play and Learning Toys
The Step2 Company is premiering a new line of toys to help support childhood development through ball-based play, featuring simple machines and accessories.