Archie’s Toys has announced the launch of Mighty Mojo Toys, a licensing and manufacturing e-com retailer that will offer a variety of licensed products.
Warner Bros. announced that it will open the first official Harry Potter flagship store in New York City next to the Flatiron building in Summer 2020.
CNBC’s Lauren Thomas reports that Target has signed a lease to open a small-format store on 42nd Street between 7th and 8th avenues.
Back in time for the holiday season, Toys”R”Us will carefully curate and showcase toy products in highly experiential smaller-format spaces.
In addition to the e-commerce websites, Viacom Nickelodeon Consumer Products plans to bolster direct-to-consumer efforts with retail pop-up shops.
Walmart and eko, the leader in choice-driven entertainment, unveiled the Walmart Toy Lab for the 2019 holiday season at walmarttoylab.com.
Target Corporation and Tru Kids Brands, the proud parent of the Toys“R”Us brand, announced today that Target’s toy assortment, digital capabilities and fulfillment services will support the new online and in-store Toys“R”Us shopping experiences in the United States.
Tru Kids Brands, parent of the Toys“R”Us brand, and Candytopia, the candy-coated experiential adventure that has drawn crowds nationwide, announced today they have joined forces to create an all-new innovative play experience called The Toys“R”Us Adventure.