‘Marvel Mania’ Celebrates Fifth Anniversary with Global Activations and Retail Celebrations
Now in its fifth year, ‘Marvel Mania’ is offering a suite of retail activations, new content launches and products for fans.
Britain’s Le Toy Van Debuts U.S. Website for Shopping and Shipping Stateside
At LeToyVan.com, American shoppers can now discover the toymaker’s inventory including the Dotty Tea Kettle, Red Bertie’s Tractor and London Bus.
YuMe Invites Fans to Unlock the Magic with New Harry Potter Magical Capsule Collectibles
YuMe, introduces Harry Potter™ Magical Capsules, launching pre-orders exclusively at Walmart.com, as part of the retailer’s Collector Con on July 17, 2020.
Toysmith Announces New Alliance with Anne McGilvray & Company
On July 1, Anne McGilvray & Company (AMC) will begin selling the entire portfolio of Toysmith toy and gift products in the US.
Genius Brand International’s Rainbow Rangers Toys from Mattel to Debut at Walmart Stores in August
Mattel will release a toy line based on characters from the animated series Rainbow Rangers on Nick Jr.
US Retail Introduces Non-Essentials Ban
New regulations will prevent big-box stores from selling non-essential items, including toys.
Homebound ‘Kidults’ Helping to Drive Construction, Game, Puzzle Boom
The sharp rise in sales of puzzles, games and building sets (widely publicized and extremely logical in these “shelter in place” times) has seen the continued emergence of “kidults” — grownups filled with nostalgia and perhaps seeking out new activities – as a driving force in those categories that was underway even before the pandemic struck.
Toys”R”Us Canada Launches ‘Stay-at-Home Play’ Initiative
Toys”R”Us Canada announced Stay-at-Home Play, an initiative designed to help families stay engaged and connected while staying in the house.
CHITAG’s Young Inventor Challenge Brings New Kid-Invented Game to Retail
CHITAG, host of the annual Young Inventor Challenge (YIC), announced the retail launch of a YIC winning game, Betcha Can’t!.