Walmart and eko Welcome Families to the “Walmart Toy Lab” to Test 2019’s Hottest Toys Without Leaving Home
Walmart and eko, the leader in choice-driven entertainment, unveiled the Walmart Toy Lab for the 2019 holiday season at walmarttoylab.com.
Target to Power Toys“R”Us Shopping Experience
Target Corporation and Tru Kids Brands, the proud parent of the Toys“R”Us brand, announced today that Target’s toy assortment, digital capabilities and fulfillment services will support the new online and in-store Toys“R”Us shopping experiences in the United States.
Tru Kids Brands Partners with Candytopia to Introduce The Toys“R”Us Adventure Experience
Tru Kids Brands, parent of the Toys“R”Us brand, and Candytopia, the candy-coated experiential adventure that has drawn crowds nationwide, announced today they have joined forces to create an all-new innovative play experience called The Toys“R”Us Adventure.
Target Reveals Bulleye’s Top Toys of 2019 Holiday List
Target has announced its Bullseye’s Top Toys of 2019, which includes classics like LeapFrog and Barbie to emerging stars such as kidfluencer brand Ryan’s World. With an assortment of more than 10,000 new and exclusive toys in its stores and online, Target continues to reimagine its toy aisle and expand its kid-centered offerings to serve as a one-stop destination for all gifting needs. Target also recently revealed a retail collaboration with Disney, which includes…
Walmart Announces 2019 Top Rated by Kids Toy List
Walmart’s Top Rated by Kids toy list for 2019 includes more toys than ever, new trends, and the most Walmart-exclusive products to date.
Target, Disney Announce 25 Disney Shop-In-Shops with More Planned for 2020
The Walt Disney Company and Target Corporation announced a new collaboration encompassing experiential retail and merchandising, kicking off Ocober 4.
New PAW Patrol Special, Product Line Race into Walmart
Nickelodeon announced the launch of an all-new PAW Patrol special, PAW Patrol: Ready, Race, Rescue, with Walmart serving as the exclusive launch partner.
Hasbro to Phase Out Plastic Packaging by 2022
Beginning in 2020, Hasbro plans to begin phasing out plastic from new product packaging, including plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs.
BuzzFeed CMO Ben Kaufman Exits as CAMP Toy Stores Expand
BuzzFeed’s Ben Kaufman is stepping down as CMO, in order to prioritize scaling CAMP Stores, which is set to open five new locations across the U.S.