Toys ‘R’ Us Spain & Portugal Optimize with Openbravo
Toys “R” Us Spain & Portugal teams up with Openbravo, a global provider for a cloud-based omnichannel platforms, to improve the user experience and enable more agile and innovative retail.   After a four-month implementation period, the toy retailer has implemented Openbravo Commerce Cloud across all its locations, which thus far has resulted in IT cost reductions and a faster omnichannel retail.   The launch of its new e-commerce site, which, in…
Gaming Retail
GameStop, R/GA Pilot New In-Store Experiences for Gamers
GameStop announced a strategic partnership with global innovation design firm, R/GA, to strengthen its focus on creating unique in-store experiences as part of its strategic move in re-affirming its place in the video gaming culture. The partnership with R/GA’s Austin and Chicago teams is part of GameStop’s broader business transformation strategy to evolve its efforts in cultivating innovative customer-centric opportunities to bring video game culture to life in every neighborhood.…