With the “Genius of Play Hacks” campaign running through March and April, aNb Media/TTPM media production manager and Genuis of Play Ambassador Jack Placidi highlights some toys that offer little ones “disguised play,” so they can feel just like Mom or Dad.
“After 37 years in the ‘toy’ business, I am officially declaring it’s no longer just the ‘toy’ business anymore,” writes Jim Silver.
In this installment of the Toy Family Series, Mary Couzin interviews Dieter Strehl of playing card and board came manufacturer Piatnik.
Now more than ever, toy companies need to have their online selling strategies figured out. But is it better to sell through retailers and marketplaces as a first-party or third-party merchant?
In this installment of the Toy Family Series, Mary Couzin interviews board game designer Leslie Scott, creator of Jenga, Ex Libris, and more.
As COVID-19 accelerates online shopping, the fight against unsafe counterfeit toys sold through e-commerce platforms is a top priority issue for The Toy Association and its member companies.
After learning to adapt and be flexible in 2020, ASTRA is ready to take on the ever-changing landscape in 2021.
The Toy Coach Azhelle Wade took a look at some of her most effective pitches over the past 11 months and gathered seven secrets to a successful online toy pitch.
Matt Nuccio, president of Design Edge, offers five ways for inventors to ensure that their ideas can be licensed.