As short-form content continues to be a go-to piece of the puzzle for kids’ entertainment, lending itself well to how kids are watching, we take a look at the overall state of kids entertainment and the complex strategy to finding success.
Looking back at my October 2017 column, I was armed with facts proclaiming that brick-and-mortar retail was rock solid, despite what we all saw in the news. Sixteen months later, following the 2018 Christmas season, I was curious: Had those predictions been accurate? Did brick-and-mortar actually weather the Amazon storm of the past two seasons?
Geek culture has fully infiltrated the mainstream, and with sales of toys for adults rising, this means new opportunities for brand owners.
SYBO Games’ CCO Naz Amarchi-Cuevas shares her insight on how both digital media and the importance of experience are critical components in tackling kids entertainment.
The international toy maker Yulu is already known for bringing innovation to the games aisle, now it hopes to bring the same strategy to dolls with #Snapstar.
With the video game industry becoming more mainstream, and the popularity of Fortnite and eSports growing, afﬁliated toy and product companies have monetized and adapted to a brave new world largely inﬂuenced by the fans.
KidStuff PR celebrates 25 years in business this year. TFE chatted with its founder Lisa Orman about the history of the company, and how her strategy toward public relations has changed to match the needs of her clients and service the specialty toy industry.
To support inventors and designers of all levels, this year organizers of Toy Fair New York have expanded and enhanced the Creative Factor programming.