Catching Up With Matt Young
Just a few months ago, Electrolux Global Brand Licensing (EGBL) announced that it would be staking its claim in the U.S. licensing arena, with a focus on brand extensions. One of the most recent extensions involves the AEG brand and “green” products. Founded in Germany in 1883, AEG’s reputation spans a wide spectrum of products, from appliances to power tools to toys. Matt Young, head of EGBL, explains how three licensees are using the AEG brand name to bring high-quality, eco-friendly products to the U.S.