Catching Up With Robin Sayetta
Dr. Garry Cleveland Myers and his wife Caroline Clark Myers, were nearing retirement after accomplished careers in the education field when they created the children’s magazine, Highlights. The couple printed 20,000 copies of the first issue in 1946 but not all of them sold. By 1971, the paid circulation of Highlights was one million. The current circulation, according to the company, is two million. Even with that sustained level of success, Highlights knows this is an ever-changing marketplace. As a result the company has ventured into licensing, not only as an additional revenue stream, but to strengthen its brand for future generations.