Catching Up With Lisa Streff
If you’ve ever wanted to be friends with John Wayne, now you can—on Facebook. John Wayne Enterprises is reaching out to new audiences and using social media, such as Facebook, and new licensing programs to do it. Lisa Streff, recently named senior vice-president, global partnerships and licensing at John Wayne Enterprises, talks about two new John Wayne licensing initiatives—a new lifestyle licensing program and a kids licensing and entertainment program—and the company’s plans for expanding the brand.