TCG to Introduce Rubik’s Cube Jigsaw Puzzles

TCG Toys will introduce a new collection of Rubik’s brand jigsaw puzzles. The puzzle feature trademarked square die-cut pieces to create a puzzle challenge like the famous Rubik’s Cube. The new Rubik’s collection from TCG Toys will arrive at retail this fall— just in time for Rubik’s 40th anniversary celebrations in 2020.


“Rubik’s Cube is known the world over for its colorful 3D puzzle Cube that has confounded puzzlers for years and now TCG is ‘twisting’ Rubik’s game play even further with jigsaw puzzles featuring pieces that are all the same shape,” said Kelly Elwood, vice-president of marketing and licensing for TCG Toys. “Ours is a unique puzzle collection that is sure to attract both Rubik’s Cube and puzzle enthusiasts alike.”


“With our brand extension program, we want to encourage consumers to ‘Think Outside the Cube’, and the innovative puzzles created by TCG Toys do just that. By taking the Rubik’s brand and applying key brand values of its iconic visual identity, they have created something that is more than the sum of its parts,” said Lori Heiss-Tiplady, vice-president of brand for Rubik’s master licensee The Smiley Company. “Devilishly challenging just like the Cube itself, these puzzles will provide hours of brain-bending fun for puzzling fans.”


Two hundred-piece and 300-piece offerings will feature digitally pixelated images created via an app. The app replicates mosaics made from stacked Rubik’s Cubes. The puzzles use TCG’s patented Sure-Lox technology, which offer precisely-cut puzzle pieces that fit together perfectly every time. The 200-piece puzzles feature images such as the Statue of Liberty and the Neuschwanstein Castle; and the 300-pc puzzles include hot air balloons in flight and a London scape featuring Big Ben.


Rubik’s Cube launched internationally in 1980 and has since sold an estimated 450 million units.