By now, the renewal season for the more than 1000 companies intending to exhibit at Toy Fair New York 2021 would be many weeks underway with a deadline set for later in April. Historically, as soon as the prior year’s show wraps, the renewal process for the next year’s show begins. However, with each day presenting new challenges for those operating businesses amid the COVID-19 crisis, The Toy Association has decided to continue to delay the 2021 exhibitor renewal season for Toy Fair New York.
Headstart International, an Australian-based global toy company, has partnered with YouKu, one of China’s leading digital platforms, for the distribution of their upper-preschool Best Furry Friends CGI series. Best Furry Friends is a popular children’s brand sold globally that includes collectibles, dolls and plush.