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The Toy Fair Issue of TFE is Here

Observations & Opinions: Surviving, and Thriving? by Bob Glaser
Celebrating and Nurturing the Inventor Community by Laurie Chartorynsky, The Toy Association
Know More, Stand Out More: Using ASTRA Academy Education to Differentiate Your Toy Business by Kimberly Mosley, ASTRA President
Snatching Defeat Out of The Jaws of Victory by John W. Brady
In The Face of Fad-Driven Product by Matthew Nuccio, president of Design Edge
Shop Talk: A Road Map to Amazon by Jennifer Lynch
YULU: Delivering Innovation in a Snap by Ashley Rogers
25 Years of KidStuff by Jennifer Lynch
eSports, Fortnite Usher In New Era of Gaming by Sara Mosqueda
The Kidult Rising: How Today’s Adult Fans Offer New Opportunities for Brand Owners by Jennifer Lynch
Toy Fair 2019 compiled by Jennifer Lynch
The Forefront of Kids Entertainment: Talk Digitally and Carry a Big Experience by Naz Amarchi-Cuevas, Women In Toys
As Kids’ Content Gets Shorter, Strategy Gets More Complex by Jennifer Lynch

Observations & Opinions: Surviving, and Thriving?

After four consecutive years of growth in the toy industry, 2018 saw its first drop, with annual toy sales down two percent compared to 2017, according to The NPD Group. U.S. total toy sales for the year were at $21.6 billion. Not bad news when taking into account an entire chain devoted to selling only toys closed its doors. What I do find disturbing about this news is that…

Magazine Toys & Family Entertainment

TFE/TFE Licensing, October 2018

Q4 2019: A Brave New World by Bob Glaser
Decoding STEM/STEAM: The Role of Toys and Play in Building STEM/STEAM Skills by Laurie Chartorynsky, The Toy Association
ASTRA Innovation Council: Addressing the Big Picture in a Time of Accelerating Change by Kimberly Mosley, ASTRA President
Industry Forum: The Designer’s Perspective by Matt Nuccio, president of Design Edge
Starting Your Own Business? First Things First: Have TWO Plans by Leila Nosrati, Women In Toys
Shop Talk: Ri Happy by Jennifer Lynch
Seizing Opportunities—and Tackling Challenges by Steve Pasierb, The Toy Association
Mattel: Creating Play with Purpose by Jennifer Lynch
Q&A: State of the Industry by Ashley Rogers
Fall Toy Preview 2019 compiled by Jennifer Lynch
ABC Kids Expo compiled by Jennifer Lynch
Company Profile: Animoodles by Jennifer Lynch
Not Your Average Teddy Bear by Elaine Andrus
TFE Licensing: Brand Licensing Europe 2018 Preview by Jennifer Lynch

Industry Outlook

Q4 2018: A Brave New World

As we move into the most important time of the toy cycle, the fourth quarter selling season, there is anticipation about what type of holiday season it will be in terms of sales. Here’s publisher Bob Glaser’s thoughts on what type of season it may be.