Cardi B Releases Her Own Fashion Doll
Timed with Women’s History Month, Cardi B announced the release of her first limited edition fashion doll in partnership with Real Women Are, a new diverse and inclusive doll brand.
Discreet Arts Appoints President of New U.S. Operation
Discreet Arts, an animation studio headquartered in India, has opened a U.S. office in Burbank, California, with animation industry creative veteran, Steven Wendland, appointed as President.
Squishville Launch Expands Squishmallows Brand
Jazwares — along with Kellytoy, a subsidiary of Jazwares — is building on its Squishmallows brand with the launch of a new brand extension called Squishville.
Moose Toys Named Walmart Toy Supplier of the Year
Moose Toys was named the Walmart Toy Supplier of the Year, presented during Walmart’s seventh annual Supplier Growth Forum, held virtually on March 3.
NHRA and Mattel Partner for New Hot Wheels Vehicles
NHRA and Mattel announced their licensing partnership to develop collectible die-cast vehicles under the Hot Wheels brand.
ViacomCBS Consumer Products Hires Jennifer Pang
ViacomCBS Consumer Products has appointed Jennifer Pang — previously of Hasbro Consumer Products — to lead its business in Greater China.
Betty Crocker Partners with Barbie Dream Gap Project
Betty Crocker partners with the Barbie Dream Gap Project for International Women’s Day to empower girls to realize their potential.
Glo Pals Adds Sesame Street Characters to Product Line
Glo recently signed a licensing agreement with Sesame Workshop for Glo Pals, an imaginative toy that brightens play and bath time for children, particularly those with autism.
Far Out Toys Reveals Glo-Up Girls
Far Out Toys released the first teaser images of its new Glo-Up Girls fashion doll line — coming this summer — on Instagram last week.