TFE FEB 2024 Moose Cover
Magazine News Toys & Family Entertainment
TFE/TFE Licensing, February 2024

In this issue:

Mattel Logo Fourth Quarter 2022 First 2023 Publishing Imprint third
Mattel Reports Fourth Quarter and Full Year 2023 Financial Results

Mattel, Inc (NASDAQ: MAT) has reported fourth quarter and full year 2023 financial results. Ynon Kreiz, Chairman and CEO of Mattel, said: “2023 was a milestone year for Mattel. We extended our leadership in our key toy categories and gained significant share overall, achieved extraordinary success with the Barbie movie, and further strengthened our financial position.” Mr. Kreiz continued: “Execution on our toy strategy was strong and we made meaningful progress in entertainment across film, television, digital and publishing. We ended 2023 with the strongest balance sheet we have had in years, putting us in an excellent position to execute our strategy to grow Mattel’s IP-driven toy business and expand our entertainment offering. As we look to 2024, we believe we are very well positioned competitively and will continue to outpace the industry and gain market share.”

Mattel - Disney Dolls Tiana Ariel Cinderella
Licensing News
American Girl Reveals New Tiana, Ariel, and Cinderella Dolls

At long last, two iconic brands — best known for inspirational characters, rich storytelling, and memorable experiences — have come together to make dreams come true for Disney and American Girl fans. American Girl has unveiled the first wave of the multi-year collaboration celebrating beloved characters, Disney’s Ariel, Cinderella and Tiana. Inspired by Disney’s animated classics, each 18-inch princess doll arrives in her signature dress, and fans can also purchase additional outfits and accessories!

Molang Plush PlaybyPlay
Licensing News
Molang Partners with PlaybyPlay for Plush deal in Europe and Latin America

Millimages, one of the oldest independent animation studios and IP developers in Europe, is pleased to announce that its flagship brand Molang has partnered with PlaybyPlay for plush toys in Europe and Latin America. PlaybyPlay, a brand by Famosa, part of the Giochi Preziosi international toy group, will manufacture and distribute a wide range of plush in different sizes scheduled to be on the market in Xmas 2024. The first items from the plush collection were exclusively unveiled at the Nuremberg Toy Fair; attended by both Millimages and PlaybyPlay.

Snap Circuits Elenco ChizSix
Elenco Taps ChizSix Marketing & Media as Social Media Dynamo for Award-Winning Line, Snap Circuits!

Elenco, a premier provider of STEM toys at the intersection of electronics, education, and recreation has plugged into a new era of innovation by partnering with ChizSix Marketing & Media as their Agency of Record for social media. This partnership between ChizSix Marketing & Media and Elenco is set to electrify the digital space with the ingenious Snap Circuits, an award-winning STEAM toy lineup that sparks the curiosity of budding engineers, scientists, and innovators. Elenoc’s Snap Circuits brand has been the preferred STEAM toy since 1972, making it a staple in the toy industry for over two decades. Endorsed by K-12 educators worldwide, Snap Circuits is not only a favorite in schools, libraries, after-school, and homeschool programs but also cherished as a versatile at-home STEAM toy, with many current leaders in science and technology crediting their foundational engineering knowledge to childhood experiences with the brand.

Licensing News
Storypod Launches a Host of All-new Stories with Paw Patrol, Daniel Tiger, Zoonicorn, and More

Storypod is bursting with new content and characters! Storypod is a company that is revolutionizing the way kids engage with audio adventures. Storypod offers a range of interactive educational products, including Crafties (soft figures), Tokens, Card Sets, and more. Give the kids something to look forward to each morning or as they drift off to sleep with Storypod’s newest audio adventures in the form of Crafties, Tokens, Card Sets and Cuddly Playtime Fox the newest addition to the Storypod library of audio adventures. Think of it as big technology built for tiny hands!