Cookeez Makery Moose Toy Fair
Events News
Moose Toys’ Social Media Sensation Cookeez Makery Sees Retail Sell-Out

Moose Toys, a leading product and marketing innovator in the toy industry, marks its first appearance back at North American International Toy Fair with the display of its most sought-after holiday toys, including TOTY finalist and social media sensation Cookeez Makery. The latest release from Moose to mirror the smashing success of Magic Mixies, Cookeez Makery launched in July and has flown off shelves, requiring air freighting to keep up with growing retail demand. Cookeez Makery solidifies Moose’s domination in the new era of toy design by perfectly blending traditional play patterns with never-before-seen tech features designed to ignite multiple senses.

Crazy Aaron's slime Charmers Toy Fair 25th
Events News
Crazy Aaron’s Celebrates 25th Anniversary at Toy Fair

Crazy Aaron’s, the creator of the award-winning, U.S.-manufactured Thinking Putty and Land of Dough, continues to celebrate its 25th anniversary at the iconic Toy Fair in New York City on September 30th – October 3rd. The company, which reinvented putty play, has now revolutionized another childhood classic with Slime Charmers, a line of uniquely themed slimes with delightful scents and exceptional textures. The new Slime Charmers, along with Thinking Putty and Land of Dough, will be on display at booth 1965 during Toy Fair, held at the Jacob Javits Center in New York City. 

Hot Wheels Let's Race
Entertainment News
Mattel Television Announces ‘Hot Wheels Let’s Race’, a New Animated Series for Debut on Netflix in Spring 2024

Mattel, Inc, a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, announced today that its all-new animated children’s series, Hot Wheels Let’s Race, will debut on Netflix in Spring 2024. Mixing out-of-this-world vehicles, adventurous characters, high-octane races and more, the new Netflix series based on Mattel’s iconic Hot Wheels property will be a high-speed comedy thrill ride for the whole family.

Nockles fun in Motion
News
Fun in Motion toys Launches Brand New Fidget Toy Nockles

Fun In Motion Toys, the makers of the best-selling magnetic puzzle cube, Shashibo, are introducing a new innovative product in partnership with inventor David Silverglate that will entertain your hands for hours: Nockles. These engaging, tactile toys are supremely satisfying as you snap them together, pull them apart, and then morph them into an infinite number of surprising shapes. Nockles are a fantastically fun collection of soft, bendable fidget toys that snap together to form a structure which can then be manipulated into a variety of geometric shapes. They expand, collapse, pull, flip and bend.

Cocomelon Lane Jazwares Moonbug
Licensing News
Moonbug Announces CoComelon Toy Expansion with Jazwares at New York Toy Fair

Moonbug Entertainment, a subsidiary of Candle Media, has announced expansion plans for its biggest global franchise, CoComelon, with master toy partner Jazwares. A new collection of toys featuring characters from the popular franchise will be on display at New York Toy Fair (Jazwares booth #2403) from September 30th to October 3rd. 

Hasbro Nerfball
News
Hasbro Launches NERFBALL with Exhibition Game Featuring New NERF Gear & Tech, Unveils First Gameplay Venue

Hasbro, Inc, a leading toy and game company, has launched NERFBALL, the NERF brand’s first-ever official sport in its 50+ years of history, by releasing the full gameplay video of the NERFBALL – Battle in the Bubble exhibition game. Since 1969 when the iconic brand was first introduced to the world with the original NERF ball, dozens of iterations of NERF have been created across consumer products categories from sports items to blasters and much more. What started with a simple NERF foam ball more than 50 years ago comes full circle through the cutting-edge competitive sport, NERFBALL.   

Goliath-1024x780 Garfield
Licensing News
Goliath Announces Expanded Relationship with Paramount Ahead of Next Year’s ‘The Garfield Movie’

Goliath, a family-owned toy and game company, has announced an extension of its global partnership with Paramount Consumer Products to debut a series of plush toys for the new theatrical film, The Garfield Movie, produced by Alcon Entertainment and distributed by Sony Pictures Entertainment, only in theatres May 2024. As the official global plush partner for the highly anticipated film, Goliath will design, develop and manufacture cuddle-worthy plush toys. The collection will debut in parallel with the highly anticipated The Garfield Movie release, starring Chris Pratt as the voice of Garfield, in May 2024. Garfield and Odie 8” soft and huggable plush toys will be available on shelves and online starting at $9.99. The two characters are the first of a full character lineup that will reach the masses in Fall 2024.

Gravitrax Junior
News
Ravensburger Introduces New Younger-Themed Gravitrax Junior

Encourage your little ones to explore their engineering skills this fall by taking a trip to the jungle! Ravensburger, renowned maker of high-quality toys, puzzles and board games, today announced GraviTrax Junior, a new younger-themed version of its best-selling marble run line that is now aimed at children ages 3 and up. GraviTrax Junior features newly designed pieces designed for little hands, as well as themed elements to help stimulate imagination and creative play. The first set in the new line, GraviTrax Junior – My Jungle Starter Set, is a 100-piece, jungle-themed set that is available exclusively at Barnes & Noble and specialty retailers nationwide.

In Kidz Cookie Monster
Licensing News
In KidZ Launches New Cooking Kit Featuring Sesame Street’s Cookie Monster

Global edtech and multimedia company In KidZ  is making change through play with its new cooking activity kit featuring Sesame Street’s Cookie Monster. Designed to bring families together and create a fun activity that introduces kids to the foods and traditions of cultures around the world, the box set includes a recipe book with easy to learn instructions, games, puzzles, and all the things a kid would need for an indoor or outdoor picnic. In KidZ will showcase the Sesame Street-branded cooking kits at Toy Fair New York, the largest toy, play, and youth entertainment marketplace in the Western Hemisphere, taking place from September 30 to October 3, 2023 in New York City [Booth #4821].