Category: Licensing

The Jim Henson Company, an established leader in family entertainment for more than 65 years and recognized as an innovator in puppetry, animatronics, and digital animation, has named MGA Entertainment (MGA), one of the largest and fastest growing privately held toy and entertainment companies in the world, the master toy licensee for its Emmy-winning series Fraggle Rock: Back to the Rock, currently available exclusively on Apple TV+, in a multi-year agreement. The two-year global agreement includes toys as well as opportunities to sub-license Fraggle Rock: Back to the Rock and the classic Fraggle Rock IP to MGA brand Little Tikes and into other product categories.

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is collaborating with MGM Consumer Products on an extensive consumer products program for the studio’s smash-hit series Wednesday. The program includes the signing of new and expanded partnerships across fashion, gifting, homewares and more. Wednesday, which debuted in November 2022 on Netflix, launched at number one in 83 countries. It has recently become Netflix’s most watched English-language series of all time.

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, is expanding the consumer products offering for the beloved character brand Peanuts with the signing of new and expanded partnerships across the globe. WildBrain CPLG represents licensing for Peanuts on behalf of Peanuts Worldwide across Europe, the Middle East, Africa (EMEA), Asia-Pacific (APAC) and India. WildBrain CPLG’s licensing activity builds on the growing offering of popular Peanuts content produced by WildBrain for Apple TV+. The latest family special, Snoopy Presents: One-of-a-Kind Marcie, debuted on the platform in August, and a third season of The Snoopy Show premiered in June. Additionally, the brand new series, Camp Snoopy, and the new special, Snoopy Presents: Welcome Home, Franklin, are both slated to launch in 2024.

Hasbro, a leading toy and game company, and Minecraft announced an exciting partnership for the popular sandbox video game. The free Minecraft NERF World DLC (downloadable content) gives players an immersive experience full of thrilling challenges involving their favorite NERF blasters combined with iconic Minecraft worlds and mobs. In this DLC, players use NERF blasters to target mobs in different arenas inspired by locations from the game, featuring experiences that are true to the NERF brand: blaster battles, a NERF-themed arena, parkour challenges, and more. Throughout these experiences, players will wield Minecraft NERF products and fight a final boss inspired by one of the most memorable Minecraft mobs: the NERF Ender Dragon.

Fast-growing entertainment company, Toikido, has joined forces with international brand leader for sticker and trading card collectables, Panini Group, to roll out new Piñata Smashlings collectables on an international scale. The first IP to be developed in house by Toikido, Piñata Smashlings is on-track to becoming one of 2023’s most exciting children’s brands, having attracted over 1.3 million users to its immersive Roblox game within its first month of launch. Established in 1961, the Panini Group develops and launches over 1,000 sticker and trading card collectable products each year and boasts a long track-record of working with household names like Marvel, Disney, and Barbie.

Jazwares, one of the world’s fastest-growing toy companies, today announced that it has secured a master toy agreement with popular fashion role-playing metaverse experience Royale High for an all-new toy line including game-inspired fashion dolls set to launch fall 2024. Jazwares will also serve as a licensing conduit for Royale High to create a robust portfolio of consumer products that will bring the popular gaming world to life via a 360-degree cross-category licensing program spanning apparel, beauty, home decor, and more. As the biggest fashion-based property in gaming with over 105 million users and 9 billion play sessions, Royale High has taken the gaming world by storm, offering players a fun and engaging virtual environment where fashion and style take over. Jazwares will seamlessly translate the Royale High gaming experience into the world of toys with a line of dolls and accessories coupled with exclusive game codes for matching virtual items. Additionally, Jazwares Costumes Division will be designing and developing costumes and fashion-forward roleplay accessories timed to the fall Halloween season.

WildBrain, a global leader in kids’ and family entertainment, announces a fresh serving of sweet licensing deals, brand activations and content distribution deals for its beloved Strawberry Shortcake as the brand builds momentum towards the October 2 streaming premiere on Netflix of the much-anticipated new CG-animated special, Strawberry Shortcake and the Beast of Berry Bog. Produced by WildBrain Studios, the new spooky Halloween-themed special is the first of four seasonal specials coming to Netflix in 2023 and 2024. Sure to delight fans of WildBrain’s original animated series, Strawberry Shortcake: Berry in the Big City—the third season of which is now streaming on YouTube—the new special joins a wave of fresh brand activity and product launches set to roll out into 2024, further expanding the choices for fans both young and young at heart to enjoy the World of Strawberry Shortcake both on and off screen. Strawberry Shortcake also celebrates its 45th anniversary in 2024.

Evergreen Licensing announced that the company has added the iconic Hostess Twinkies and Hostess Ding Dongs brands, from Hostess Brands Inc (NASDAQ:TWNK), to its lineup in the fast-growing licensed popcorn category. These Evergreen and Hostess snacks are available now. “We are very proud to work with the Hostess Brands team to create this tasty popcorn treat. Our goal is always to look for innovative ways to extend our licensing platform and bring new products to our retail partners and consumers,” said Sue McCabe, President and CMO of Evergreen Licensing. “We would like to thank the Global Icons team for their support and efforts in facilitating this opportunity with Hostess Brands.”