Masha and the Bear Joins Firefly Roster
Firefly Brand Management has been appointed as the U.S. licensing agent to represent animated family series Masha and the Bear.
Bioworld On Board for Care Bears Apparel
Licensed product manufacturer Bioworld will create a range of apparel and accessories inspired by Cloudco’s Care Bears brand.
Insert Name Here (INH) Collabs with Care Bears
Cloudco Entertainment, a global entertainment studio and owner of Care Bears, have partnered with Insert Name Here Hair to expand its new Insert Color Here collection with an exclusive collaboration that brings back all the nostalgia from the 80s. Insert Name Here and Care Bears developed a dreamy, colorful at-home collection of semi-permanent hair colors. The collection features five vibrant colors, each inspired by a different Care Bears – Share Bear,…
Genius of Play Launches Ambassador Program
The Genius of Play announced the launch of an ambassador program, open to all individuals working in the toy industry who would like to support The Genius of Play’s mission while building a reputation as advocates for play and children.
Hasbro Partners with ‘Dream Machine Tour’
As part of its Bring Home the Fun campaign, Hasbro has partnered with Charlie ‘Rocket’ Jabaley and his Dream Machine Tour to deliver acts of kindness to families impacted by COVID-19.
Kellytoy Unveils New Valentine’s Day Squishmallows
Kellytoy announces 12 new Valentine’s Day-themed members joining the Squishmallows squad, available in four different sizes.
Toy Association Pushes for Action Against Counterfeits
The Toy Association released a new white paper this week outlining factors contributing to the surge in unsafe counterfeit toys sold online.
Animal Planet Partners with NAOKO for Apparel Line
Discovery Inc. and Polish clothing brand NAOKO to launch a seasonal apparel collection inspired by the wilderness explored on Animal Planet.
PATH to Release 85th Anniversary Monopoly Bottles
Hasbro and PATH partner to release limited edition Monopoly-themed reusable water bottles to mark the game’s 85th anniversary.