aNb Media News, March 25, 2010

LIMA Partners with Licensing Italia

The International Licensing Industry Merchandisers’ Association (LIMA) announced that it has partnered with Licensing Italia, Italy’s premier licensing consulting firm. The partnership was announced at the Kids Licensing Forum at the Bologna Children’s Book Fair.

Through the partnership, LIMA will sponsor Licensing Italia’s activities to educate the Italian business community about licensing, including support of various licensing trade events in Italy. Licensing Italia will act as LIMA’s agent in Italy to increase Italian membership in the association and improve access to licensing education and programming for the Italian business community.

LIMA members will have free access to basic research on the Italian market under the agreement, and in-depth market reports will be offered at discounted rates.

Bil-Jac Foods to Make Treats for America’s VetDogs Brand

MODA International Marketing announced that its client, America’s VetDogs Veteran’s K-9 Corps has licensed Bil-Jac Foods, Inc., for dog treats. The treats launched at the Global Pet Expo, taking place this week. The line will be sold in pet specialty, mass retailers, supermarkets, farm stores, military PX’s, direct mail, and online. Part of the proceeds from the sale of each package of America’s VetDogs treats will
go back to America’s VetDogs to help raise, train, and match service dogs to soldiers, at no charge to the soldier, according to MODA. The organization provides service and therapy dogs to
American veterans and active personnel with wide-ranging needs from post traumatic symptoms to loss of limbs.

Jakks Introduces Plubber at Global Pet Expo

At this week’s Global Pet Expo Jakks Pacific introduced a line of products featuring its newest material for pets, Plubber, which is a rubber material. The dog toys are filled with strong aerated rubber, which bonds to the outer shell of the toy. Regardless of what it’s encased in, the patent-pending technology will make Plubber toys rubber tough and able to stand up to a dog’s chewing, according to Jakks. Plubber will be used in the American
Kennel Club brand and in Jakks own line of pet toys.

In addition to this line, Jakks will also be showing items for The Cat Fanciers’ Association and Animal Planet brands.