aNb Media News, December 2, 2010

GreenLight Signs Ali

GreenLight, a global media licensing, talent negotiation, and rights representation consultancy, announced that it has been selected to represent Muhammad Ali in Europe and Asia Pacific.

GreenLight will handle advertising and promotional opportunities for personality rights and trademarks, including Ali’s name, image, likeness, signatures, and characterizations, on an exclusive basis in Europe and Asia Pacific. Muhammad Ali Enterprises (MAE) selected GreenLight, which conducts thousands of clearances every year for clients worldwide, for its global network of licensing connections.

Through the agreement, MAE and GreenLight’s parent company, Corbis Images, a leading visual media provider for the creative community, will share reciprocal access to each other’s historic collections of Ali digital media. This will provide clients easy access to the best Ali images and video of the legendary athlete and his journey throughout the decades.

Muhammad Ali is a former American boxer and three-time World Heavyweight Champion, who is widely considered one of the greatest heavyweight championship boxers ever. As an amateur, he won a gold medal in the light heavyweight division at the 1960 Summer Olympics in Rome. After turning professional, he went on to become the first boxer to win the lineal heavyweight championship three times. He was named sports person of the century by Sports Illustrated, the BBC, and GQ among others.

Sesame Workshop eBook Subscription Plan Announced

Sesame Workshop and Impelsys are introducing a new monthly subscription to the Sesame Street eBookstore that provides unlimited access for $3.99. The eBookstore, run and managed by Impelsys, contains a library of more than 125 Sesame Street eBooks, with new titles added on a regular basis.

The eBookstore features a collection of fun and educationally rich Sesame Street titles such as Elmo’s ABC Book, Abby in Wonderland, and Grover’s Guide to Good Eating. eBook titles cover 19 subject areas including letters, numbers, counting, colors, and cultural appreciation. Titles are offered in a variety of formats:

  • eBooks that allow a child to read along at their own pace
  • audio eBooks containing narration, sound effects, and music
  • animated eBooks that bring Sesame Street characters and stories to life
  • interactive eBooks that invite children to play along and learn

The standard subscription price is $39.99 for one year of unlimited access. The Sesame Street eBookstore is powered by iPublishCentral. The digital publishing platform was developed by Impelsys.

TRU Unwraps ‘Biggest Christmas Sale Ever’ This Weekend

Toys “R” Us is unwrapping its Biggest Christmas Sale Ever in a special catalog available in stores nationwide and online at this weekend. This 64-page catalog—the biggest catalog ever released by the company in December—is filled with $4,500 worth of deals and discounts on the hottest toys, games, electronics, and more.

Beyond the savings found inside the pages of the catalog, new and current Rewards “R” Us members can earn 10 percent back on purchases made in-store and online during the sale and through Christmas Eve. And, to help Facebook fans find out about the Biggest Christmas Sale Ever, TRU is offering an exclusive preview of the catalog, available on the company’s official Facebook fan page, starting today.

Valid Sunday, December 5 through Saturday, December 11, the Biggest Christmas Sale Ever catalog includes more than 25 free gifts with purchase. Online shoppers can also take advantage of free shipping on thousands of toys with any purchase of $49 or more at

The Biggest Christmas Sale Ever catalog will be available in newspapers nationwide on Sunday, December 5. In addition, to help time-strapped shoppers, TRU is offering extended store hours: Sunday, December 5–Friday, December 10: 7am–12midnight and Saturday, December 11: 6am–12midnight.