aNb Media News, July 10, 2014

McFarlane Toys Enters Construction Category with AMC’s The Walking Dead

McFarlane: Walking DeadMcFarlane Toys is unveiling, what the company calls, an evolution in brick-building toys featuring AMC’s The Walking Dead.

The Walking Dead toys will bring McFarlane Toys into the brick-building toy aisle. The Walking Dead building sets and figures will be available this fall exclusively at Toys “R” Us stores nationwide and online at

The initial line will feature realistic sculpts, light-up and shaped features, iconic environments, and dozens of fan-favorite characters and walkers. The company says that fans can literally recreate their favorite scenes from the series with this product line.

Fermata Partners Launches College Division

Fermata Partners, a consumer products licensing agency, announced the launch of Fermata College, a division focused on representing college and university trademark licensing programs. The Fermata College division launches with two university partners, the University of Kentucky (UK) and the University of Miami (UM). Representation of both collegiate clients is effective immediately.

Trending on TTPM: Pool Toys

TTPM is showcasing what’s trending in each specific product category. Today it’s Pool Toys.

This trending list is determined by consumers. It’s the number of page views for that item in the previous 30 days and is updated every 24 hours.