Grom Social, Dubit Partner for Audience Research
Children’s and teen social media network Grom Social (gromsocial.com) and global kids-centric market research firm Dubit (dubitlimited.com) joined forces for the launch of an analytics platform aimed at kids and parenting-based entertainment and consumer products advertisers and agencies.
The jointly managed research program transforms Grom Social’s membership of more than 2.3 million registered kids (as well as their parents) into an analytics-gathering community for client-customized surveys designed and evaluated by Dubit’s team of researchers.
Grom Social is a COPPA-compliant kids’ social networking site delivering original content and live chat options combined with a proprietary parental monitoring system.
Dubit provides research and strategy to youth market advertisers across the full spectrum of entertainment and consumer products companies, including such clients as The BBC, Mattel, Viacom, PBS Kids, and Turner Broadcasting.