Real Deal

Disney and Target Partner for Apparel Line

Disney and Target announced a new fashion line of apparel and accessories called “D-Signed,” available only at Target stores nationwide and beginning August 1. The clothing line will not portray character likenesses, instead it’s about an inspirational look. In this case, it’s the style of Demi Lovato’s character Sonny Munroe in the Disney Channel series, Sonny with a Chance.

The line will range in price from $4.99–$19.99 and include: embellished graphic tees, skirts, dresses, pants, knit dresses, shorts, fashion tops and jackets, headbands, necklaces, and bags. This initial collection will be available for three months, followed by a second assortment for the holidays. Future collections of D-Signed will include fashions based on the style of other Disney Channel characters including Alex Russo played by Selena Gomez on Wizards of Waverly Place.

Telemundo Branded Prepaid Visa Cards

NBC Universal-owned Telemundo has entered into a new agreement with InComm, the maker of prepaid products, for a line of Telemundo-branded prepaid Visa gift cards. The Telemundo prepaid Visa gift cards, which come in a variety of denominations and designs, will be available beginning mid-November. Big Tent Entertainment, the licensing agent for the Telemundo brand, brokered the three-year InComm deal on behalf of NBC Universal Television, DVD, Music and Consumer Products Group.

Betty White Apparel from Jerry Leigh

Jerry Leigh Apparel recently announced a partnership with actress and animal health and welfare advocate Betty White. Jerry Leigh will offer Betty White apparel for adults at all tiers of distribution. This limited-edition collection will include T-shirts as well as HoodieBuddie with HB3 Technology styles, which has patent pending technology incorporated into its design, as these styles feature machine washable earbuds and an input jack in the pocket.

A portion of all proceeds from the Betty White collection will benefit the Morris Animal Foundation, an animal health organization, for which Betty White serves as a trustee.

Betty White officially licensed apparel will be available at retailers beginning in August, as well as on the official HoodieBuddie e-commerce site,

JTMG Signs The Boondock Saints

Joy Tashjian Marketing Group, LLC has been selected as the official global licensing agent for The Boondock Saints, which celebrates its 10th anniversary this year. JTMG will handle all licensing and merchandising campaigns for the brand. JTMG has already secured many licensing agreements that will be announced at MAGIC 2010.

From creator, writer, and director Troy Duffy and starring Norman Reedus and Sean Patrick Flanery, The Boondock Saints is a story about two Irish brothers, Connor and Murphy MacManus, who risk their lives for what they believe in—Veritas/Aequitas (truth & justice). They embark upon a path to rid their world of evil and injustice. Pursued by a Russian Mafia hit man and a law enforcement officer (Willem Dafoe), who secretly applauds their efforts, the brothers become committed to their mission. As news of their exploits begin to spread, the brothers labeled “The Boondock Saints” become hyped by the public for the good they are doing, which only few dare to admit.

My Gym Signs with CAA

My Gym Enterprises, which operates 200 kid-focused fitness clubs worldwide, has signed with CAA Licensing, a division of Creative Artists Agency (CAA), for global licensing representation. CAA Licensing will develop brand extensions for My Gym in the categories of health & fitness, children’s entertainment, apparel & accessories, footwear, toys & games, healthy kids foods & beverages, music compilations, and more.

My Gym Enterprises has an array of current marketing relationships with consumer brands that include Hasbro, Kimberly-Clarke, and Mott’s Juices, in addition to media companies such as Disney, Nickelodeon, Fox Home Entertainment, and Parenting Magazine.