Real Deal

M&M’s Candy Necklaces

Mars Retail Group announced a new licensing agreement with Monet International, Inc. Monet will design and produce accessories such as rings, bracelets, earrings, necklaces, and keepsakes featuring the M&M’s candies and M&M’s characters. Monet also will design a higher-end line in sterling silver. Price points range from $15–$45, with sterling silver price points starting at $35. Items will be available at Macy’s locations across the country in late September. The line is expected to expand to additional retailers in 2011.

Mikasa Home Accents in Stores for Spring 2011

Tabletop company, Mikasa is teaming up with Croscill Home & Excell/Glenoit to create an alliance of home products and expand its popular dinnerware collections into placemats, table cloths, napkins, runners, kitchen tiers, and napkin rings. The bedding and bath collaboration will include shower curtains, embellished towels, and bath accessories, along with luxurious bedding ensembles complete with coordinating window treatments. This line extension will fall under the Mikasa Home Accents brand.

The line is expected to be in stores in spring 2011. Synergy Licensing, through its affiliation with Harris Sachs, brokered the deal. Mikasa is owned by Lifetime Brands.

Paidas Management to Act as Licensing Agent for A&E’s Vexcon

Paidas Management announced that it has been named the exclusive licensing agent for A&E’s Vexcon, the family-run business featured in the TV series, Billy the Exterminator. Vexcon is now available for immediate licensing.

The premise of the series is that Billy Bretherton and his family members take care of Louisiana’s worst pest problems. Although there are numerous other pest control companies in the state, Vexcon is the only team that handles all types of animal removal—from tiny ants to giant snakes. A former U.S. Air Force Sergeant, and a 15-year pest management industry veteran, Bretherton has taken a militaristic approach to pest control—and is emerging a victor.

Perhaps A&E should consider a special episode where the Bretherton’s travel to New York City to tackle the bed bug epidemic.