Licensing

Real Deal

My Little Pony Plush from Aurora

Aurora World, Inc., announced a new licensing agreement with Hasbro to launch a line of My Little Pony plush. The relationship between Aurora and Hasbro expands as the companies teamed up in 2012 to introduce a new line of Raggedy Ann and Raggedy Andy dolls to the specialty market.

New Deals for Domo

Big Tent Entertainment has signed a series of new licensing deals for Domo. PlayAction is creating a line of lenticular novelty items including mugs, coasters, storage bins, and waste baskets. The company is also introducing cell phone cases and key chains. Franco Manufacturing is offering a home collection of bed and bath accessories including rugs, chairs, pillowcases, beach towels, totes, and more. Magnote is introducing new cube figures, novelty steel puzzles, craft wooden décor kits, and more. Kellytoy USA will produce a variety of fun fair prizes such as plush, key chains, inflatables, plush hats, and pillows.